Putting Customer Value to Work:
What Predictive Analytics Can Do for Your Bottom Line

Webinar Archive: Originally Aired September 9, 2009 12 PM EDT / 9 AM PDT

Does your bottom line need a boost? Predictive analytics can provide the knowledge you need to make better business decisions.

Business intelligence helps companies acquire and manage data to understand past or current trends. But predictive insight takes enterprises a step beyond BI, enabling them to make real-time predictions about the future that can be acted upon in real time to achieve new outcomes.

Predictive analytics applied to business decision-making represents the cutting edge of strategic innovation, and provides a new level of competitive advantage. SmartData Collective, SAS and Teradata created this live, interactive webcast to discuss how predictive analytics can help you make smarter decisions that will boost profits.

Listen and learn how to:

• Significantly reduce the time needed to answer business questions
• Gain near-instant insight that will drive personalization and other customer-centric strategies
• Get information on trends, risks and opportunities and respond swiftly to improve outcomes

 

Featuring:

James Taylor is CEO of Decision Management Solutions, and has over 20 years experience in enterprise software solutions, applying decision management and decisioning technologies. He is a passionate advocate of technologies such as business rules, business analytics and optimization, and is highly sought for his expertise on decision management.

Korhan Yunak is a Global CRM Business Analyst at Vodafone Group, where he is responsible for strategy for BI, data warehousing, and customer value management practices. Korhan has over 6 years of  project experience helping companies in a variety of industries establish enterprise data warehousing, BI,  and enterprise performance management solutions.

Anne Milley is senior director of technology product marketing for SAS, and has an extensive history of studying strategic decision-making, including bank failure prediction models, price sensitivity studies, and advertising and promotion analysis. Anne's past work includes an award-winning report for 1999 KDD Contest, and various web mining and data mining committees.

Mike Rote is the director of the Teradata/SAS Center of Excellence for Teradata, leading the worldwide organization of consultants and analysts who support the SAS and Teradata strategic partnership. Mike has over twenty years of applied systems and application development experience, including the last fifteen in the area of decision support.