Webinar originally aired: April 16, 2009

How to Boost Service, Cut Costs and Deliver Great Customer Experiences - Even in an Economic Downturn

Originally aired: 11 a.m. EST April 16, 2009

A Free Interactive Webinar on Using BI, Mobile, and CRM Technologies to Keep Your Business Afloat – and Thriving – During the Recession

How do I balance the need to control and cut costs with the need for more customer insight and improved experiences?
How does the current economy impact customer expectations? How does the digital era change the way customers engage with my company?
Where do I start? What are some of the must-have processes and technologies for engaging with customers?

How can technology not only cut your costs, but also help your communications strategy stand apart from the crowd, and provide an experience that your customers will love?

Hear from:


Dave Schrader Teradata	Lisa Loftis CRM and BI Expert	Curtis Rapp Air2Web	Rebecca Bucnis Teradata
Dr. Dave Schrader is a Marketing Director for the Teradata Solutions group, responsible for marketing the Active Enterprise Intelligence initiative. Dave joined NCR in 1991 and held various positions in Engineering - Advanced Development until 1998 when he moved into Marketing. He holds a Ph.D. in Computer Science from Purdue, and has published widely on Customer Management.	Lisa Loftis is a CRM and BI expert with 20+ years experience helping organizations adopt a customer focus. Lisa has a strong background in the application of CRM and BI principles in the Banking, Investment, Insurance, Telecomm, Retail, Utilities, Entertainment, Manufacturing and Distribution, and other industries, and recently co-authored Building the Customer-Centric Enterprise.	Curtis Rapp, Air2Web's Vice President of Sales and Marketing, brings more than 20 years of experience in executive sales management creating and developing high performance sales processes at start-ups and established organizations. Previous executive and senior level positions held by Rapp include posts at Omnilink, Interwoven, MAPICS and IBM.	Rebecca Bucnis, Global Program Director for Teradata, is a marketing specialist currently responsible for program execution for Retail Customer Management Solutions, active enterprise intelligence and emerging technology solutions. She derives her expertise from over 15 years of consulting and direct positions with retailers and travel and hospitality companies.

Brought to you by SmartData Collective and Teradata Corporation.

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Webinar originally aired: April 16, 2009

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