CRM Customer Relationship Management by Teradata

What’s Hot in Advanced Analytics for 2012?

February 3, 2012 by Brett Stupakevich
with views

If there’s an article that gets read by women (and men) in consumer media, it’s the celebrity news and fashion trends columns. As we saw in our 2011 top posts recap, the same applies to our Spotfire blog readers – at least in the trends department. So, for today’s post we have the top trends in advanced analytics to share, the je ne sais... [read more]

Text Analytics WIIFM (What’s in it for Me?)

September 27, 2011 by Meta S. Brown
with views

Text analytics, the practice of converting text to data, is today’s data analysis hotbed, and will be for the next decade and beyond. [read more]

Executives Don’t Like Analytics: Why Business Isn’t Data-Driven

September 13, 2011 by Meta S. Brown
with views

The companies enjoying the greatest successes with analytics are still missing many obvious opportunities to use and benefit from analytics, even though they have hard evidence of the benefits, as well as in-house expertise and other resources. If that’s going on in the cream of the crop, imagine the level of neglect among the vast majority of businesses, the ones who aren’t profiled in bestsellers. [read more]

What Makes Dell’s VoC Program So Great?

July 29, 2011 by Erin Polka
with views

"Beyond the scale of their VoC efforts, they believe another key differentiator is the spirit of transparency with which they operate their VoC programs. Transparency exists internally, where VoC data and insights are shared broadly and in timely fashion within the organization, and externally, especially in social media, where they engage with their customers in open, unstructured conversations, not always with predictable outcomes." [read more]

The Difference Between 'Knowledge Discovery' and 'Data Mining'

July 9, 2011 by Josue Oteiza
with views

KDD is a non-trivial process for identifying valid, new, potentially useful and ultimately understandable patterns in dat. It consists of nine steps that begin with the development and understanding of the application domain to the action on the knowledge discovered. Data mining is one of the steps (seventh) and the KDD process is... [read more]

Want Magic? Spill the Secrets of Your Black Box

July 6, 2011 by Paul Barsch
with views

Too much transparency may disclosure your “secret sauce” to competitors. But where possible, “throw back the hood” to show customers how your product or service is created or delivered. [read more]

Do Customers REALLY Want to Know What's Inside the Black Box?

June 1, 2011 by Paul Barsch
with views

From politician salaries to calorie counts on restaurant items, “transparency” is a key buzzword in government and business circles. However, high interest in cloud computing, data warehousing “to go,” and other analogous concepts beg the question of whether customers really want to peer inside the black box or whether an opaque approach works best. [read more]

Predictive Analytics World New York City Conference Announces Speaker Line-Up

May 24, 2011 by Bobbe Cook
with views

Predictive Analytics World, the business-focused event for predictive analytics professionals, managers and commercial practitioners, today announced the speaker line-up for the October 17-21, 2011 conference in New York City, New York [read more]

No Smokescreen Area: Tips for Hiring Analysts

May 9, 2011 by Meta S. Brown
with views

Lately there’s been talk about a shortage of analytic talent. The perception that there is a shortage of analysts surprises me, since I know many capable analysts who are looking for work. What’s more, as a former corporate trainer and university instructor, I’ve seen that many people can become effective analysts given the right training. So where’s the shortage? [read more]

Goals and Metrics – Measuring Customer Engagement on the Web

April 26, 2011 by Julie Hunt
with views

Many questions swirl around understanding what engagement is, what defining characteristics should be measured and why, how to align metrics to goals, and which metrics matter the most. Context – or even hierarchies of context – plays a major role for selecting metrics, analyzing the data returned by metrics, and understanding what to do with the data. [read more]

The Next Wave in Recommendation Systems?

April 26, 2011 by Paul Barsch
with views

While some internet privacy experts fret over use of cookies and web profiles for targeted advertising, the quest for personalization is about to go much deeper as web companies create new profiling techniques based on the science of influence. [read more]

Optimizing Your Content for Your Target Audience

April 21, 2011 by Michael Cohn
with views

When you write your marketing plan at the very beginning of your social media marketing strategy implementation, your target audience will probably be mentioned. However, when you are working with social media, your target audience is not always a static entity. In other words, you may have identified a target audience initially but it doesn’t necessarily mean that you will end up targeting the same audience over time. [read more]

Why CRM ain’t CRM if it isn’t Social

March 5, 2011 by Harish Kotadia, Ph.D.
with views

What is important to note here is that “Social” is not a middle-ware or another layer in the architecture of CRM systems, but is the front-end of CRM system, where customers decide the format and content of information. It is responsibility of the company to record and store all relevant information from Social Media channels and derive value from it by using Predictive Analytics and Knowledge Management tools for effectively engaging customers. [read more]

Testing to Sell: Meta’s Crusade for Proof in Web Design

March 1, 2011 by Meta S. Brown
with views

Yes, yes, we’ve all presented to audiences that act like babies. But if you have any tips for dealing with the genuine article, drop me a line. Better yet, leave a comment below. I went with “Maximize Online Sales with Web Design Testing,” and centered the presentation on samples of real web page and email design tests, showing one pair of designs at a time and inviting people to guess which alternative worked better. [read more]

Knowledge Management as Social CRM – Supporting Your Social Customer

February 25, 2011 by Jennifer Roberts
with views

I was over at Wim Rapen’s blog the other day reading his post Social CRM – What Relationships Should You Care For, And Why? His premise is that the way we look at Social CRM today puts companies very much in the center of the relationship with the customer. I think he has a valid point but what I thought was truly insightful was... [read more]

Decision Management and Insurance – Multi-Channel Distribution and Customer Communication

February 22, 2011 by James Taylor
with views

Insurers face an explosion of direct sales channels: websites, mobile and call centers, with the rapidly evolving world of social media opening up even more opportunities. Driving consistent customer treatments and profitable direct sales across dynamic distribution channels, while effectively managing risk, is a huge challenge. As Deb pointed out, linking all customer communication together holistically while driving products through changing and dynamic distribution channels, is a key imperative for insurers. [read more]