Just published is a new survey of social networking by Wetpaint and Altimeter Group. The result is called the ENGAGEMENTdb. The survey is designed to answer the question: 

What companies are on the social web and how well are they doing it?

2009_engagement_industries ENGAGEMENTdb ranks the world's most valuable brands. these are the brands identified in the separate survey by BusinessWeek / Interbrand called "Best Global Brands 2008".  ENGAGEMENTdb goes on to rank how they leverage social media to interact with customers. It is a great piece of work.

Success varies greatly by industry as shown by the picture on the left.

I thought it would be interesting to mine the survey and take a look at how the business intelligence vendors/ participants performed:

Position

Organisation

# of Channels

Score

Place in Top 100

1

Google

11

105

4

2

Microsoft

10

103

5

3

SAP

10

86

9

4

Oracle

10

73

14

5

HP

8

50

24

6

IBM

9

46

28

 

I also include two other organisations: Reuters because of their extensive textual data mining activities like factiva; and Accenture due to their sizable global BI practice. If they were included in the above list, then they would rank as follows:

Position

Organisation

# of Channels

Score

Place in Top 100

3

Thomson Reuters

11

101

6

4

Accenture

10

76

13

 


2009_engagement_IT Overall, the IT firms have greatly varied performances as shown by the figure to the left. All of the business intelligence vendors perform in the top quartile of the top 100.

The ENGAGEMENTdb has a lot to say about all of these organisations. I took a closer look at SAPs Social Profile and (with a little extra digging) you learn that:

Its core social presence is the SCN (SAP Community Network ) that has 1.7 million registered users and has within it four distinct communities:
  • SDN - SAP Developer Network for SAP NetWeaver. Contains technical articles, white papers, and how-to guides, as well as some 200 moderated forums, expert blogs, software downloads, extensive eLearning materials, and a Wiki that supports open communication.
  • SBX - Business Process Expert Community. Contains articles, white papers, how-to guides, forums, blogs, and Wiki, as well as virtual events and eLearning. You'll also find up-to-date strategic information on business processes and the software solutions that support them.
  • BusinessObjects - SAP Business Objects Community. Contains forums and articles that reinforce the value of open and heterogeneous Business Objects solutions, leveraging technologies from SAP, Microsoft, IBM, Oracle, and more. You'll also have access to software downloads for Crystal Reports and Xcelcius.
  • SAP EcoHub - SAP Application Partner Solutions. A knowledgebase.
Other communities are operated by SAP and they include the SAP Community Network 2.0 (beta).

SAP also is active through a number of independent communities such as BOB (BusinessObjects Board http://www.forumtopics.com/busobj/index.php) with 42,000 registered users.

Apart from the sheer size of the network, the quality of the communities activities impress. Perhaps this is because of the following:
  • The network is open to anyone who wants to post, blog or comment. SCN has over 5,000 bloggers now. Contributions to the SCN are encouraged by rewarded by points for participation that contribute to your reputation.
  • Employees are encouraged to participate. 1,500 of the 5,000 SCN bloggers are SAP employees.
  • New channels are embraced as they become popular. SAP uses Twitter for example.
  • Actively reaching out to customers. Twitter.com/saplistens http://www.Twitter.com/saplistens is a twitter account whose purpose is to get feedback from customers.
Checkout the ENGAGEMENTdb website or read the whole report here: 


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