Cloud-Based Predictive Analytics Solutions Poised for Rapid Growth
Predictive Analytics in the Cloud Study and Survey Results - Read the report - Watch the webcast
Predictive analytics and cloud technology are two of today’s hottest topics. Organizations of all sizes are looking for ways to use predictive analytics to manage risk, reduce fraud and find new customer opportunities. Public, private and hybrid clouds are changing the economics and availability of technology across all industries. The intersection of predictive analytics and cloud technology offers new challenges and opportunities.
In conjunction with Smart Data Collective, Decision Management Solutions just completed a multi-stage study to see how companies can get value from this intersection. Areas of study included cloud-based predictive analytic applications such as marketing, fraud detection and customer service; the use of cloud data sources to drive analytic models; analytic modeling in the cloud; and cloud-based deployment of analytic models.
Primary research for this study included a survey of business and technical professionals. Over 2/3 of survey respondents report cloud-based predictive analytics solutions as having real potential with customer acquisition, development and retention the top drivers. Early adopters are positioning themselves to take increasing advantage of this exciting class of solutions, potentially widening the competitive gap between them and slower adopters. Register now for the complete survey results, study whitepapers and webcasts.
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James Taylor is the CEO of Decision Management Solutions, and is the leading expert in how to use business rules and analytic technology to build Decision Management Systems. James is passionate about using Decision Management Systems to help companies improve decision making and develop an agile, adaptive, and analytic business. He is also a faculty member of the International Institute for Analytics. James is the author of the forthcoming book “Decision Management Systems” and in 2007 he wrote “Smart (Enough) Systems: How to Deliver Competitive Advantage by Automating Hidden Decisions” (Prentice Hall) with Neil Raden. He is a frequent keynote speaker, has contributed chapters on Decision Management to multiple books and has written dozens of articles on Decision Management Systems.
Decision Management Solutions is the leading professional services firm specializing in Decision Management, a proven approach for rapid and cost effective deployment of predictive analytics and business rules technology in operations. Decision Management Solutions helps clients reduce fraud, continually manage and assess risk and maximize customer value with increased flexibility and speed.