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Starbucks is the Leading Consumer Brand on Social Media

Starbucks is the most popular U.S. corporate brand on social networks, according to a ratings study done by London-based Famecount, a media measurement service that aggregates popularity across social media channels. Whole Foods has the...
Posted June 15, 2010 with 789 views     

Top 10 Twitter Tutorials on YouTube

We all know that YouTube is a treasure trove of entertainment, with endless hours of Justin Bieber crooning to tweens and cats playing the piano. But it’s also a terrific resource for learning — there are helpful how-tos about a wide range...
Posted June 8, 2010 with 677 views     

Facebook ‘Hilarious Video’ Phishing Attack is Spreading Quickly

Be careful out there! A Facebook phishing scam is running rampant this weekend — the third widespread attack on the site in as many weeks. The scheme attempts to steal your Facebook login credentials, install malware on your computer,...
Posted May 30, 2010 with 1,175 views     

Calculate the Value of Your Facebook Page

Marketers are clamoring for data to determine the ROI of their social-media efforts, and a new free tool called the Social Page Evaluator, from social media management company Vitrue, is here to help. It’s designed to assist marketers as they...
Posted May 19, 2010 with 591 views     

Social Media: Tracking Its Exponential Growth [Stats, Video]

  Many of you are probably familiar with Social Media Revolution, a fantastic video created last year by Erik Qualman that examined the explosion of social media onto the modern scene. It did an excellent job of explaining...
Posted May 10, 2010 with 863 views     

Who’s Using Twitter in the U.S.? Some New Demographics [Charts]

A new Edison Research report draws many interesting conclusions about U.S. Twitter users. The report summarizes the most recent data from a three-year tracking study conducted by Edison and Arbitron. The findings will help you better understand...
Posted May 3, 2010 with 8,201 views     

20 Top Twitter Monitoring and Analytics Tools

  Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. By establishing a presence on the social Web, you can gain...
Posted April 26, 2010 with 1,872 views     

100 Ways to Measure Social Media

  Social media marketing continues to be a hot topic, as does the question of how to measure it. Like other engagement efforts, it’s important to determine the effectiveness of your initiatives. David Berkowitz, Senior Director of Emerging...
Posted April 5, 2010 with 722 views