Posts by Bernard Marr Subscribe 
Do You Really Need a "Sexy" Data Scientist?
Tom Davenport and D.J. Patil argued in their Harvard Business Review article that being a data scientist is the sexiest job of the 21st century. Data scientists help companies turn their data (big data and small data) into valuable insights. But do...
Is Facebook Taking Big Data Analytics Too Far?
Big Data Analytics give companies the ability to understand their customers and markets better, improve internal efficiencies, and much more. Having access to more data usually means better insights. However, are companies like Facebook...
How Apple's iWatch Will Push Big Data Analytics
Is the next big innovation from Apple - a watch - going to change the world of big data as we know it? If rumours are correct (and let me stress that at the moment they are just rumours) then Apple is working hard to launch their next big innovation...
Big Data Robots: Are They After Your Job?
Put together robots with big data analytics and you have a powerful mix that could challenge us for most of our jobs. Big data analytics allows us to leverage large amounts of structured and unstructured as well as fast-moving data such as real time...
The Data Geek's Guide to Happiness in 2013
When it comes to happiness, why don't we do what we do best as data geeks, collect data on it, analyze it and monitor it! My argument is that this will make you more happy in 2013. We all want to be happy, right? But what makes us truly happy?...
Analytics at Google: Great Example of Data-Driven Decision-Making
Google is a company in which fact-based decision-making is part of the DNA and where Googlers (that is what Google calls its employees) speak the language of data as part of their culture. In Google the aim is that all decisions are based on data,...
Analytics Overkill: Dashboards, Analysis and Big Data in the US Election
The presidential race was tight - or so we were told. What I found fascinating in the run-up to the election was the fact that no-one was sure enough to 'call it', to say who is likely to win. At least this is what the news presenters kept telling...
3 Ways ‘Big Data Analytics’ Will Change Enterprise Performance Management
Success of companies – big or small – will increasingly depend on their ability to capture, analyze and gain insights from data. While Enterprise Performance Management (EPM) has always been about collecting, analyzing and reporting of data to...
The ‘Big Data’ Buzz – Revolution or Evolution?
‘Big data’ is THE hot new business buzzword of 2012. In this article I want to explore whether big data requires a complete revolution in the way we use and analyze business information or whether the right approach is more of an evolution from the...
Five Top Tips for Corporate Performance Management (CPM)
CPM is about managing and improving business performance, which, of course, is at the top of the agenda of senior executives across the globe. While businesses are pressing forward with CPM initiatives and shedding blood, sweat and tears to put...

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