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Who is Your Real Customer: IT or the Business?

It used to be that if you were selling technology, you talked to IT. They were the ones who understood and controlled the role of technology, and they knew how to select a product that would support the business needs and still fit within the...
Posted August 12, 2011 with 67 views     

How to Bake a White Paper from Scratch: Part One—the Recipe

Welcome to part one of the “bake a white paper from scratch” series. Here you sit, ready to start your new white paper. You might be a product manager who needs supporting collateral for sales, a marketing team member who’s been given the...
Posted March 22, 2011 with 31 views     

TDWI Vendor Panel on the Future of BI – Part Two

Last week I wrote about the TDWI Executive Summit vendor panel discussion on the Future of BI. It was a great chance to hear what was on the mind of the business executive audience and hear what vendors have to say. There were no surprises in the...
Posted March 2, 2011 with 302 views     

TDWI Vendor Panel on the Future of BI – part One

Last week I had to opportunity to attend the TDWI conference on BI in Las Vegas. While TDWI actually holds four conferences every year, this first one of the year is always the largest. This year, things seemed to be hopping with over 750...
Posted February 23, 2011 with 474 views     

Visualize Social Media Data

If you know me, you know I’m a very visual person. I learn by watching, I enjoy pictures so much I do photography in my spare time, and, the data geek in me loves infographics. So, I started poking around looking for some cool infographics and...
Posted February 2, 2011 with 3,448 views     

The New MDM-It’s Not What You Think!

As many of you know, I have a keen interest in the environment. (Don’t even get me started on the whole global warming (weirding) topic!) I’ve often written about corporate sustainability and am enjoying the work I’m doing with Honeywell on...
Posted September 7, 2010 with 889 views     

Seeing through your customer’s eyes

You have a great idea. You turned it into a product. It’s going to solve all kinds of problems. The company you work for is great (lucky you). You see it and you want everyone else to see it too. You want to make sure people know that you have...
Posted July 6, 2010 with 1,069 views     

Are Some BI Vendors too Quiet?

Yesterday, I went to a luncheon put on by Qlikview at the Seattle Yacht Club. I love these vendor luncheons, not because of the free lunch (though it was delicious), but to keep up on the BI industry and hear first hand from other BI users and...
Posted June 17, 2010 with 558 views     

Is Twitter Dying?

I thought it was just me. My daily tweet count is down this year but I attributed that to my suddenly being insanely busy. Busy is good but I do miss the pint-sized social interaction, even if it’s limited to 140 characters. However, I’m...
Posted May 20, 2010 with 839 views     

My 3 Wishes from the Marketing Genie

Remember watching cartoons about Aladdin and the magic lamp? I always hoped I’d find a magic lamp on a beach somewhere and I’d be granted three wishes. Didn’t you wish you could have three wishes too? Well today I’m setting aside my marketing...
Posted May 5, 2010 with 546 views     

BI’s Place in Sustainability Reporting

  As some of you already know, I’m quite interested in the linkage between corporate sustainability, also known as corporate social responsibility or CSR, and business intelligence. There’s a very logical place for BI teams, processes,...
Posted April 6, 2010 with 301 views     

On the Internet, Everyone’s an Expert

They say content is king. But anyone with a good Internet connection can publish content. In fact, the Internet allows anyone to market themselves as an expert. This funny video mocks just how easy it is. Warning: there are a few cuss words...
Posted March 23, 2010 with 269 views