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Foursquare Delivers a Decisive Blow to Stalkers

Karly Gaffney is a Manager on the Content and Community team at Social Media Group. Follow @_topshelf// This week foursquare announced API changes to eliminate privacy concerns and creepy stalker apps like Girls Around Me. So, what are they changing...
Posted May 11, 2012 with 94 views     
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The Future of Advertising at a Glance

Jordan Benedet is a Manager on the Client Strategy and Innovation team at Social Media Group. Follow @jbenedetNo, I’m not talking about Catvertising. The online advertising landscape is changing at a staggering pace. A recent report from mobile...
Posted April 19, 2012 with 212 views     
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The Evolution of Social Media Measurement

As a child growing up, I was often told that aside from reading and writing, the other skill that will come in handy in life was to being able to count. My mother specifically emphasized “count your money”, “count your change”, “make a record...
Posted March 21, 2012 with 524 views     
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Best Thinkers Webinar Series: Liberating Big Data

Join Maggie Fox tomorrow Tuesday March 6th at 12 pm EST / 9am PST for an exclusive live webinar from Social Media Today on Liberating Big Data. Big Data is discussed everywhere these days. It’s now understood as an unavoidable fact of life that data...
Posted March 6, 2012 with 54 views     
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Big Data and the Perception of Privacy

On Feb 17, 2012, I had the pleasure of participating in SMG’s Ignite-style Social Media Week Toronto Event.  The Ignite presentation format itself was a fun challenge, although what was most memorable for me were the conversations that took...
Posted March 2, 2012 with 232 views     
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SMG’s Ignite-inspired SMWTO event this Friday!

  Inspired by Ignite, which is a geek event in over 100 cities worldwide, Social Media Group presents Spark for Social Media Week Toronto. This Friday the 17th at 9 am EDT, members of the SMG team will talk about their passions,...
Posted February 14, 2012 with 34 views     
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The Connected Evolution

Jordan Benedet is a Manager on the Client Strategy and Innovation team at Social Media Group. Follow @jbenedet Historically, connecting to the Internet has always been on computers, but over the last five years connectivity is no longer confined...
Posted February 3, 2012 with 143 views     
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Twitter is Just One Piece of the Influencer Puzzle

Karly Gaffney is a Manager on the Content and Community team at Social Media Group. Follow @_topshelf // If you’re a regular SNL watcher you would have seen this past weekend’s ‘You Can Do Anything’ skit, poking fun at “the incredibly high self...
Posted January 19, 2012 with 154 views     
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Social Media Roundup for January 13

Kirsten McNeill is a Co-ordinator, Content and Community at Social Media Group. Social Media Comments in Your Search Results This week Google implemented “Search plus Your World,” a bit of a controversial change to its searches – it integrates...
Posted January 13, 2012 with 86 views     
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Digital Governance: You’re Doing it Wrong

gov·ern·ance/ˈgəvərnəns/ Noun: 1. The action or manner of governing. 2. Sway; control. But here’s the thing: it’s not really about control. It’s about persuasion, especially within large organizations, and especially as it relates to social media....
Posted January 11, 2012 with 72 views     
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Questions to Ask When Choosing a Social Media Monitoring Vendor

Listening to the voice of your consumer in social media is fast becoming a strategic imperative.  According to a recent survey by Leger Marketing, the majority of companies have some kind of social media listening strategy in place.  For...
Posted January 5, 2012 with 335 views     
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Why Businesses Can No Longer Ignore Social Media Listening…

As a reformed market research analyst delving into the unstructured world of social media – I often ask myself what is relevant and useful for our clients (noise versus signal)? How can we get through the murk and provide value in a way that impacts...
Posted December 22, 2011 with 454 views     
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