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Bigger Than Big Data? Mobile User Expectations
How big data is shaping mobile user expectationsBy Jeff HasenHipcricket Chief Marketing Officer, Thought Leader (ART+DATA) Institute and author of Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile...
Keeping Singapore Green with Data and Design
By (ART+DATA) InstituteThis post is also available in: Chinese (Traditional)City Dwelling in SingaporeIt is not simply a matter of city planning in the traditional sense. The very rhythm of Singapore is based on a...
Yo-Yo Ma, Social Scientist
What can we learn from a cello player?By Roger WoodFounder (ART+DATA) Institute Traditional Chinese: 马友友 Yes, a Cello playerWhat can a CEO learn from the most famous cello player of the modern age? A great deal indeed. More than any other...
The Hastings Effect: Netflix Big Data Approach Is Transforming Education
THE HASTINGS EFFECTby Dave FeinleibThought Leader (ART+DATA) InstituteNetflix is known for its personalized recommendations. By analyzing data on what you and other people have watched, they know what movie to recommend to you next. Customers are...
Start-up? You Should Start with a Big Data Mindset
BY EDWARD BOUDROT Big Data can come in small packages How can a company leverage data across multiple sources to gain valuable insight to deliver all the more value to customers and create a sustainable competitive advantage? ...
