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Posts by Sundeep Kapur Subscribe

Data Breach and Spear Phishing

The consumer allows you to capture their interaction with you, they expect you to remember their preferences, but most of all they want you to safeguard their data.I have credit cards from Citibank and Chase, an online account with Amazon, and the...

Posted September 5, 2014    

Seven Steps to Rejuvenate Your Marketing Database

A hard look at digital marketing programs shows an increase in marketing activity by businesses and a proportionate level of consumer disengagement. This happens for a variety of reasons. The consumer is barraged by messaging across channels –...

Posted May 20, 2013    

Rx: 7 Metrics for Your Quarterly Email Marketing Checkup

Each quarter you should conduct a deep-dive introspection on your email program – a hard look at what is working, what needs to be improved and then focus on next steps to strengthen your program going forward. This is a review that should take...

Posted January 29, 2013    

Focus: Five Resolutions for Digital Marketers

In 2011, I came up with 17 resolutions, and while these resolutions were very popular, they were far too many to achieve in one calendar year. So in 2012, I came up with five resolutions. The five trends included a sharp focus on transactional...

Posted January 24, 2013    

Do not make the biggest survey mistake!

Engaging, not boringSurveys are supposed to provide organizations with information about the needs of their customers and prospects, the hope is that this information can be leveraged into actionable information and make the recipient’s experience...

Posted October 11, 2012    

You Can Divide and Conquer Through Segmentation

Segmentation can be as important as any other component of message development. While most segmentation requires some preference data there are others that can be leveraged if you’re just starting out or have limited information or time:The Random A...

Posted November 2, 2011    

Three Golden Rules for Digital Messaging

Too often we get caught up in the cycle of messaging only to realize that we are slowly alienating some our active responders. It got a little too much with email and is now quickly moving to where the consumer could be getting hammered by a...

Posted September 8, 2011    

Three Ideas to Improve Your Email Analytics

Most email marketers have a tremendous amount of analytics to look at. It is easy to get lost in the reports. Here are some things you can do to improve the value of your analytics.1) Set goals – Create short-term, long-term and related goals. For a...

Posted September 2, 2011    

How to prioritize your digital marketing

You need to start by elevating the importance of your digital channels – email, mobile, and social. Don’t go digital only because it is cheaper than other channels, do it because you can track, adjust, and respond swiftly. In most companies there is...

Posted July 6, 2011    

Auditing the Email Collection Process

I got an opportunity to audit five merchants with their email collection process - cupcakes, shoes, jeans, handbags and goggles. I was quite impressed; every single one of these merchants had a sign-up sheet for email. Three of these merchants even...

Posted June 21, 2011    

12 Simple and Effective Segmentation Ideas

"Email is cheap!" "Social media is free!"These two statements are reasons why many marketers are forced by their management (the ones making these statements) to send as many messages to the same set of consumer as possible.There is value in...

Posted June 17, 2011    

Data Collection: Get All Your Customers to Sign Up for Your Digital Campaigns

I sometimes put people on the spot by asking them why I should sign up for their email campaigns, the most popular response is… “ummh”To combat the Ummh-factor, you should list five of your own reasons why someone should sign up for your email...

Posted June 7, 2011    

 

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