About Social Media Today
Posts by Sundeep Kapur Subscribe 
Seven Steps to Rejuvenate Your Marketing Database
A hard look at digital marketing programs shows an increase in marketing activity by businesses and a proportionate level of consumer disengagement. This happens for a variety of reasons. The consumer is barraged by messaging across channels –...
Rx: 7 Metrics for Your Quarterly Email Marketing Checkup
Each quarter you should conduct a deep-dive introspection on your email program – a hard look at what is working, what needs to be improved and then focus on next steps to strengthen your program going forward. This is a review that should take...
Focus: Five Resolutions for Digital Marketers
In 2011, I came up with 17 resolutions, and while these resolutions were very popular, they were far too many to achieve in one calendar year. So in 2012, I came up with five resolutions. The five trends included a sharp focus on transactional...
Do not make the biggest survey mistake!
Engaging, not boringSurveys are supposed to provide organizations with information about the needs of their customers and prospects, the hope is that this information can be leveraged into actionable information and make the recipient’s experience...
You Can Divide and Conquer Through Segmentation
Segmentation can be as important as any other component of message development. While most segmentation requires some preference data there are others that can be leveraged if you’re just starting out or have limited information or time:The Random A...
Three Golden Rules for Digital Messaging
Too often we get caught up in the cycle of messaging only to realize that we are slowly alienating some our active responders. It got a little too much with email and is now quickly moving to where the consumer could be getting hammered by a...
Three Ideas to Improve Your Email Analytics
Most email marketers have a tremendous amount of analytics to look at. It is easy to get lost in the reports. Here are some things you can do to improve the value of your analytics.1) Set goals – Create short-term, long-term and related goals. For a...
How to prioritize your digital marketing
You need to start by elevating the importance of your digital channels – email, mobile, and social. Don’t go digital only because it is cheaper than other channels, do it because you can track, adjust, and respond swiftly. In most companies there is...
Auditing the Email Collection Process
I got an opportunity to audit five merchants with their email collection process - cupcakes, shoes, jeans, handbags and goggles. I was quite impressed; every single one of these merchants had a sign-up sheet for email. Three of these merchants even...
12 Simple and Effective Segmentation Ideas
"Email is cheap!" "Social media is free!"These two statements are reasons why many marketers are forced by their management (the ones making these statements) to send as many messages to the same set of consumer as possible.There is value in...
Data Collection: Get All Your Customers to Sign Up for Your Digital Campaigns
I sometimes put people on the spot by asking them why I should sign up for their email campaigns, the most popular response is… “ummh”To combat the Ummh-factor, you should list five of your own reasons why someone should sign up for your email...
Five Subscription Page Absolutes: Ask for the Right Information
It seems basic, but sometimes we forget what should be done when signing people up for our emails. Here are five things you should make sure you're covering on your subscription page:Tell them why - A brief explanation of what the customer should...
