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Online and offline become 1: a new era has begun (part 1)

I recently came across two interesting articles that are closely related to our Customer Online Targeting (COT) tool. Both are from Information Management. The first one, “Online Analytics in Action” by Roman Lenzen, deals with web data and how to...

Posted June 23, 2010    

What is a good classification accuracy in data mining?

What a good question! Or what a bad question should I say. In fact, this question is not a good one since if we ask it this way, we might expect an answer that is valid for any data mining problem. This is of course not possible. This question may...

Posted April 11, 2010    

Web Mining: Short/Long Term User Profile

It’s now nearly one year that I manage a project about targeted advertising for a Telco company in Switzerland. The particularity of our approach is the fusion of offline (CRM) and online (web) customer profiles. We build these extended customer...

Posted February 21, 2010    

Guest post: What is Data Mining – Explaining it to the Layman

It is my pleasure to welcome Barbara Williams on Data Mining Research for a guest post about data mining. Barbara writes on the topic of Computer Technician Schools. You can email her at:  barbara.williams07@gmail.com. I hope you will enjoy her...

Posted January 30, 2010    

DMR Poll: Privacy Issues when Merging CRM and Web Customer Data

I would be interested to know what is your opinion about internet privacy, especially when a company combines their customer data (CRM) with visitor behavior on its website for further targeting (product recommendations, content personalization,...

Posted January 15, 2010    

Five Reasons Why “Data Miner” is the Best Job in the World

Yes. I do believe that “Data Miner” is the best job on Earth. I will give you five reasons why I think so. Of course, I’m a data miner. I’m thus not objective, but who cares? Here is why everybody should be jealous about data miners: 1. We can...

Posted December 11, 2009    

A Few Words on Behavioral Targeting

One can usually divide Online Advertising (OA) in different types. Here are some examples of OA types: Contextual targeting (Google AdSense, etc.) Geo-targeting (Yahoo! Local, etc.) Behavioral targeting (AdLink, wunderloop, etc.) Behavioral...

Posted July 17, 2009    

Small Book Review: The Little SAS Book

To start learning SAS, I decided to read a book different from the dozens of SAS users manual in PDF. According to the nice Amazon reviews, I took the one from Delwiche and Slaughter: The Little SAS Book, A Programming Approach (4th ed.). The book...

Posted June 12, 2009    

Privacy in Behavioral Targeting: Poll Results

Here are the results from the poll on the privacy apects of behavioral targeting. Thanks to the 27 people who participated. The question was: “How do you feel about behavioral targeting in online advertising?“: I don’t care (7%)I want to be informed...

Posted June 8, 2009    

The GenIQ Model Modeling and Data Mining Software

Here are a few words on the GenIQ model, from Bruce Ratner.The GenIQ Model is a machine learning alternative model to the statistical ordinary least squares and logistic regression models. GenIQ lets the data define the model – automatically data...

Posted June 2, 2009    

Data Mining Poll: Online Privacy

Since I’m applying behavioral targeting in online advertising, I’m curious to know what you think about privacy issues of such ads. Often, laws are well defined for data protection but not specifically in the online world. With the following poll, I...

Posted May 27, 2009    

SAS for Data Mining

After having used Matlab and R for data mining, I am now using the SAS (Statistical Analysis System) solution. The software was chosen according to our client internal uses. SAS was already used in the company (a telecomunication company in...

Posted May 19, 2009