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Guest post: Why Google TV Could Destroy Nielsen’s Data

It’s my pleasure to welcome Daniel Cawrey for this guest post on Data Mining Research. He has written an interesting post about Google TV and the data mining possibilities. I hope you will enjoy it. There has been a lot of hype surrounding Google...

Posted July 8, 2010    

The amount of digital data created in 2010 will equal…

If you want to impress your colleagues/friends with some huge numbers, simply use the funny comparisons made by Information Management in their article “Are You Prepared to Store All This Data?”. Here is an excerpt: “The amount of digital...

Posted July 5, 2010    

Online and offline become 1: a new era has begun (part 2)

This is the second part of the post Online and offline become 1: a new era has begun. In this post, I discuss the second article by David M. Raab. Bridging the Gap Between Online and Database Marketing Raab starts his article with the following...

Posted June 30, 2010    

Online and offline become 1: a new era has begun (part 1)

I recently came across two interesting articles that are closely related to our Customer Online Targeting (COT) tool. Both are from Information Management. The first one, “Online Analytics in Action” by Roman Lenzen, deals with web data and how to...

Posted June 23, 2010    

What is a good classification accuracy in data mining?

What a good question! Or what a bad question should I say. In fact, this question is not a good one since if we ask it this way, we might expect an answer that is valid for any data mining problem. This is of course not possible. This question may...

Posted April 11, 2010    

Web Mining: Short/Long Term User Profile

It’s now nearly one year that I manage a project about targeted advertising for a Telco company in Switzerland. The particularity of our approach is the fusion of offline (CRM) and online (web) customer profiles. We build these extended customer...

Posted February 21, 2010    

Guest post: What is Data Mining – Explaining it to the Layman

It is my pleasure to welcome Barbara Williams on Data Mining Research for a guest post about data mining. Barbara writes on the topic of Computer Technician Schools. You can email her at:  barbara.williams07@gmail.com. I hope you will enjoy her...

Posted January 30, 2010    

DMR Poll: Privacy Issues when Merging CRM and Web Customer Data

I would be interested to know what is your opinion about internet privacy, especially when a company combines their customer data (CRM) with visitor behavior on its website for further targeting (product recommendations, content personalization,...

Posted January 15, 2010    

Five Reasons Why “Data Miner” is the Best Job in the World

Yes. I do believe that “Data Miner” is the best job on Earth. I will give you five reasons why I think so. Of course, I’m a data miner. I’m thus not objective, but who cares? Here is why everybody should be jealous about data miners: 1. We can...

Posted December 11, 2009    

A Few Words on Behavioral Targeting

One can usually divide Online Advertising (OA) in different types. Here are some examples of OA types: Contextual targeting (Google AdSense, etc.) Geo-targeting (Yahoo! Local, etc.) Behavioral targeting (AdLink, wunderloop, etc.) Behavioral...

Posted July 17, 2009    

Small Book Review: The Little SAS Book

To start learning SAS, I decided to read a book different from the dozens of SAS users manual in PDF. According to the nice Amazon reviews, I took the one from Delwiche and Slaughter: The Little SAS Book, A Programming Approach (4th ed.). The book...

Posted June 12, 2009    

Privacy in Behavioral Targeting: Poll Results

Here are the results from the poll on the privacy apects of behavioral targeting. Thanks to the 27 people who participated. The question was: “How do you feel about behavioral targeting in online advertising?“: I don’t care (7%)I want to be informed...

Posted June 8, 2009