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How Machine Learning Is Improving Computer Security

Machine learning.

Machine learning is already a common part of security measures. Spam mail filters are one simple example, but other systems exist like antivirus software, intrusion detection programs, and even credit card detection codes. There is much progress still to be made, but machine learning is at the forefront of raising computer security to a new level. With machine learning properly deployed, business leaders can rest easy knowing their data is more secure.[read more]

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3 Organizations That Can See the Future with Predictive Analytics

July 26, 2014 by Michele Nemschoff

Predictive analytics.

The ability to foresee the future would certainly be the ultimate competitive advantage. In reality though, no business has a crystal ball for making critical decisions. That’s why all critical business decisions have always carried a certain amount of risk. This risk has always and will always be part of the competitive game.[read more]

New Underground Data Center Trend Takes Hold

July 25, 2014 by Rachel McAree

Underground data center.

Recently, data center operators have been looking for new ways to establish computing facilities. One such example is the July purchase of the former Chicago Sun-Times building by QTS Realty Trust Inc. According to the Post-Tribune, the newspaper printing plant will be repurposed and rehabilitated to make way for a multi-tenant data center.[read more]

BYOD: Industry Experts Pick Their Top Advantages

July 25, 2014 by Jon Smith

BYOD.

What is BYOD? The trend for employees to use their own personal devices for work. This generally refers to smartphones and tablets. CompTIA’s Annual Trends in Enterprise Mobility shows that while just 4% of UK firms have a full BYOD policy, some 44% have a partial strategy in place.[read more]

America’s Favorite Pastime is Having a Data-Driven Renaissance

July 24, 2014 by Samantha Meckler

Baseball stadium.

Though live experiences are where sports fandom was born, the digital universe is what helps keep that fandom alive. So sports teams, leagues and venues are all charged with the task of owning and controlling the billions of data points collected each day when fans purchased merchandise, bought tickets, interact with a website, an app, a campaign, a social page, etc.[read more]

Pageviews are Dead, Engagement is King

July 24, 2014 by Tracey Wallace

Which analytics matter?

The pageview as a metric is dying a slow death, and you need little more than to keep your eye on the new digital "disruptors" to see the once hailed metric's downfall. Let's first define "disruptor," because not all new digital ventures are such. In order for a disruptor to truly disrupt, the created revenue stream, if or when there is one, needs to flow to different pockets than those previously worn by the legacy brands.[read more]

How Social Intelligence Can Identify Weak Points in Your Customer Journey and Drive Decision-Making

July 24, 2014 by James Ainsworth
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Customer journey.

Taking an ineffective approach to social media leads to either shallow inferences from the data or a general lack of awareness about its effects on the business. This prevents understanding of current opportunities, how to explore them and how to mitigate the current threats and risks.[read more]

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If You Think Data Security is IT’s Responsibility, Think Again

July 23, 2014 by Tamara Dull

The Big Data MOPS Series.

What does Ebay, Living Social and Adobe have in common? These companies, among countless others, have all experienced a significant data breach in the last year. While these breaches have cost millions of dollars to fix, they’ve also cost some executives their jobs. If you don’t think data security is important, especially in this new age of big data, think again.[read more]

Do You Have Any Rights in the Age of Big Data Analytics?

July 23, 2014 by Lachlan James

Your rights and big data.

With Big Data-related excitement on the verge of finally reaching a crescendo, many market analysts are forecasting gargantuan outlays. But, as more organizations begin to explore the potential of Big Data Analytics in greater depth, many practical, moral and legal challenges will further emerge, requiring our attention.[read more]

Verizon Flirts with Thin Data Rights Line

July 23, 2014 by Tracey Wallace

Verizon.

The data brokerage game is beefing up, and Verizon just made a massive push to secure its top dog status on the big data radar. With more than 1 million customers, Verizon Wireless is the leading wireless carrier in the United States, ahead of competitors AT&T, Sprint and T-Mobile.[read more]

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The Amazing Ways Big Data Is Now Used in HR

July 22, 2014 by Bernard Marr

The Big Data Guru column.

Employees are a both a business’s greatest asset and its greatest expense. One company offering unique solutions to help others tackle this challenge is Evolv, and in this post I will have a look at what they do, and why it’s an important – but controversial - example of big data analysis driving business growth.[read more]

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How the Internet of Things Is Making Food Safer

July 22, 2014 by Rick Delgado

Food safety.

One area that stands to benefit greatly from the IoT is the food industry, more specifically making improvements in food safety. With advances in wireless technology and cloud computing, the IoT has the potential to make food safer from the farm all the way to the customer’s dinner plate.[read more]

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Multi-Channel Retail: Where Big Box Meets Big Data

July 22, 2014 by Charles Settles

Retail and big data.

Amazon’s highly publicized unveiling of their Prime Air project was seen as a warning shot across the bow of logistics giants UPS and FedEx, but Walmart would do well to pay attention too. As noted in part one of this two-part series on multichannel-retail, Walmart’s dominance is as much because of their investment in distribution as it is because of their low cost of goods sold.[read more]

How 3 Non-Traditional Media Companies Use Media Strategy to Win Big

July 21, 2014 by Samantha Meckler

Media strategy.

There is plenty of ambiguity around the term "media." To the paranoid, it means propaganda or tabloids. To others, it is news and information. In commerce, media means engaging with customers. In tech it's often just a noun – a tangible source for knowledge, like a mobile app, a tablet, a website. In grad school, media was simply the means of influencing an audience via communication.[read more]

Microsoft Adds Azure Features, Enhancements and Partnerships

July 21, 2014 by Natalie Lehrer

Microsoft.

The Microsoft PR crew has been working overtime given the overwhelming amount of public announcements that has originated from the Redmond, Washington based company. NetApp has announced a storage connector that would seamlessly integrate into your Azure management portal. This allows Azure users to store data off site in a private NetApp facility[read more]

A Case for Digital Transformation in the Pharmaceuticals Industry

July 21, 2014 by Mithun Sridharan

The pharmaceuticals industry.

Digital technologies and internet have been instrumental in dislodging the pharmaceutical industry from the cozy position it once occupied. For the industry to rejuvenate itself, it has to leverage the very tools that brought about this shift.[read more]

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Banking on Hadoop: 7 Use Cases for Hadoop in Finance

July 20, 2014 by Michele Nemschoff

Finance. 

The bottom line is that all enterprises, especially financial firms, need to use big data and Hadoop technologies to their fullest potential now, particularly with the overwhelming amount of data and transactions amassed on a daily basis In order to remain competitive and maintain current customers while attracting new ones, financial firms should start planning to utilize big data.[read more]

How Data and Analytics Can Help the Developing World

July 19, 2014 by Travis Korte

The Developing World.

While commentators routinely discuss the opportunities for the United States and many other developed countries to use data and analytics to improve the lives of their citizens, the many opportunities for data to transform the developing world are less well-known.[read more]

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5 Considerations to Make Before Choosing a Web Hosting Company

July 18, 2014 by Philip Cohen

Choosing a web hosting company.

Web hosting is often seen as an unnecessary expense, especially when starting up a website, which makes it tempting to grab the first free or low cost offer. Unfortunately, with most of these hosts you get terrible service and you can limit or prevent your success altogether.[read more]

Using Data to Build a More Effective Content Strategy

July 18, 2014 by Jess Martin

Content strategy and big data.

With all the competition out there, setting your business’ content strategy apart can seem like an insurmountable task. But in reality, it can be as simple as taking a deeper look at some key data. Here’s how you can harness your data to develop a more effective business content strategy.[read more]

FBI Next in Line for Cloud Utilization?

July 18, 2014 by Natalie Lehrer

Cloud utilization and the FBI.

The Federal Bureau of Investigations’ Criminal Justice Information Services (CJIS) division in West Virginia, is exploring new cloud environments that contain cloud storage. This will include on-premise and locally managed, Infrastructure as a Service (IaaS) solutions. Additionally, they are looking into the possibility of expanding to an IaaS platform through using their existing CJIS servers and SAN based storage.[read more]

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Data and Dating: How Agencies are Using Big Data to Find the Perfect Match

July 17, 2014 by Rick Delgado

Data and dating.

Dating agencies still have plenty of challenges to overcome to fully utilize big data. Sites need to work on fine tuning their algorithms to make better matches. They also need to find new ways to generate data, while filtering out data that is inaccurate or leads to less than satisfying results.[read more]

IBM & SoftLayer One-Year Later: Leader in Data Centers, Cloud and Big Data

July 17, 2014 by Rachel McAree

Data center.

Almost exactly one year ago today, IBM acquired the cloud company (SoftLayer) and ever since has become one of the front-runners in the data center world. Keep in mind, IBM was the “dark horse” in the data center and cloud race – when other companies like Amazon and Facebook were building huge citadels devoted to the storage of data – or using already built data centers like Fortrust or Equinix – IBM held back, and the move worked brilliantly.[read more]

Sears Became a Real-Time Digital Enterprise Due to Big Data

July 17, 2014 by Mark van Rijmenam

Real-time digital enterprise.

Sears started using Big Data because of declined sales, while major competitors such as Amazon kept growing. In the past years they have managed to move rapidly into the Big Data era and are turning their company into a real-time digital enterprise. A great achievement for a company that is over a century old.[read more]

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The White House Recently Completed a Study on Big Data Privacy: Do You Care?

July 16, 2014 by Tamara Dull
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The Big Data MOPS Series.

With today’s big data technologies, it’s becoming easier to re-identify individuals from this anonymized data. Programming techniques have been and continue to be developed to pull these anonymized pieces back together from one or more data sets.[read more]

Data Controls and Customer Loyalty: How Big Companies Keep Clients

July 16, 2014 by Kristen Paral

Data controls and customer loyalty.

Data controls may go hand-in-hand with maintaining accurate financial information and compliance reports, but IT leaders from some of the nation’s biggest enterprises say they also use controls for something else: Customer retention.[read more]

Get Deep Audience Intelligence Where It Matters: From Your Ads

July 16, 2014 by gennaro leo

Deep audience intelligence.

Intelligent ads are truly transformative across the sales landscape. The additive value of rich audience analytics accompanied with pure ad performance "metrics" allows our partners to articulate the premium value of their audiences and enables them to tell much more comprehensive stories in sales pitches.[read more]

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3 Ways Big Data Is Changing Financial Institutions Forever

July 15, 2014 by Bernard Marr
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The Big Data Guru column.

Big data and financial services are natural match – after all, with nothing to manufacture, and no physical product to sell, data is the bedrock the industry is built on. On top of that, most of their business is quantitative – they mainly deal in good old-fashioned numbers – the simplest data to record and analyse.[read more]

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Businesses Learn the Hard Way When It Comes to Cyber Attacks

July 15, 2014 by Christian Crank

Cyber attacks.

When it comes to how businesses are approaching cyber security, most know what to do in the event of a cyber incident, defending against phishing and social engineering attacks is priority, and concern over company web facing applications is high, according to a recent survey by TrainACE, a cyber security training organization.[read more]

Data Collection 101: Where Is Your Data Coming From?

July 15, 2014 by Tracey Wallace

Where is your data coming from?

Data verbiage is confusing at best and nonsensical at worst. Big data implies little other than amount. Identity data implies little more than behavior. And data scientist implies little else than data mining which implies an abundance of code and algorithms, to say the least.[read more]