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Four Ways to Develop Customers for Life

February 24, 2015 by Don MacLennan


With the advent of Software as a Service (SaaS) and other subscription-based business models, Don discusses why it’s more pressing than ever to prevent churn. Your business can reach a 20 percent higher multiple in valuation with just a 2 percent reduction in churn.[read more]

DDoS - The Greatest Tool of Hackers in 2015

February 24, 2015 by Kelvin Smith

DDoS attack.

DDoS attacks have become a common buzzword for many enterprises with the increasing number of devices getting compromised. There is an overall impression created by such attacks that Anonymous is thrashing down not only the small but also the biggest players in the game without exemption from the attack.[read more]

Market Research and Big Data: A Difficult Relationship

February 23, 2015 by Istvan Hajnal

Market research & big data.

My advice to the market research world is to stop conceptualizing so much when it comes to Big Data and Data Science and simply apply the new techniques there were appropriate.[read more]


Hygienic Hadoop Data Lakes Not Just Happenstance

February 23, 2015 by Paul Barsch

Risky Business column.

If you work with Hadoop on a daily basis you already know that data cannot simply be dumped into Hadoop’s file system and be of high value to rank and file business users. To be sure, data management is crucial if you’re planning on Hadoop serving as a true lake or “hub” for all your organization’s data.[read more]


Understanding Virtual Technology and the Benefits of Virtual Networks

February 23, 2015 by Anand Srinivasan


A virtual network transforms the network operating model. Businesses that use it benefit from better, faster, and more efficient operations. In addition, service quality across a wide spectrum of IT functions improves dramatically[read more]

The Establishment of Data Preparation

February 22, 2015 by Mark Smith

Data prep.

Data preparation efforts often encounter challenges created by the use of tools not designed for these tasks. Many of today’s analytics and business intelligence products do not provide enough flexibility, and data management tools for data integration are too complicated for analysts who need to interact ad hoc with data. Depending on IT staff to fill ad hoc requests takes far too long for the rapid pace of today’s business.[read more]

The TCO of Analytics in the Cloud and the Mid-Market Advantage

February 21, 2015 by Lyndsay Wise

Within analytics specifically, SMBs have been hard pressed to take advantage of solutions that required new hardware and large up front investments. Although many solutions now provide offerings targeted specifically to this market, the reality for many is that without a data centre or dedicated analytics and data warehousing expertise in-house, the ability to build complex applications becomes a challenge.[read more]


Big Data and Mobile Gaming

February 20, 2015 by Jessica Oaks

Mobile gaming.

Electronic gaming as a whole is now valued at more than 90 billion dollars and the mobile gaming segment is poised to overtake the console industry in the worldwide market as soon as this year. Clearly this is a time of big changes in the gaming sphere. Mobile gaming is blowing up, games are cheap and plentiful, and in many ways there has never been a better time to be a player.[read more]

Business Is Winning the BI Battle, but Should It Be a Battle?

February 20, 2015 by RK Paleru

Business and BI.

Every year I look to Gartner’s predictions on the Business Intelligence and Analytics market, not only because I want to know what’s right and where the market is headed but also to learn what maybe wrong and what can practitioners like me learn from it.[read more]

Securing Data Vital to Personalized Customer Experiences

February 20, 2015 by Natalie Lehrer

Securing data.

Personalization, the killer user engagement feature, is built on trust and data security. User data, displayed on websites and available through secure APIs, is the new pivot for enterprise IT that will drive the evolution of security practices and customer engagement in 2015 and beyond.[read more]

Digital Risk Management: Why Cyber Security Measures Aren’t Enough

February 19, 2015 by Michael McQuinn

Cyber security.

Most companies of scale have cyber security measures in place – software solutions, policies and protocols, and regular assessments conducted by IT staff members around compliance and efficacy. With these measures in place, the executive management team might feel confident that their digital data is secure – until they’re blind-sided by crisis-inducing error or a data leakage event.[read more]

10 Really Cool Data Cartoons You Have to See!

February 19, 2015 by Larisa Bedgood

Big or small data.

There are so many blogs about data do’s and data don’ts, Big Data, Small Data, and Hard-to-Find Data. We are living in a world where data is the new currency and businesses are trying to collect it is as fast as consumers are producing it.[read more]

Do You Have a Love-Hate Relationship With Your Data?

February 19, 2015 by Martin Doyle

Love-hate relationship.

When the business is ticking over nicely, and data is fresh, everyone’s content and happy. They can get on with their work, free from the burden of decrepit databases and phone numbers that never connect. But then the honeymoon period ends, and the relationship needs work. It’s getting harder to email people.[read more]


10 Amazing Data Analytics Platforms Everyone Should Know About

February 18, 2015 by Bernard Marr

Big Data Guru column.

The past few years has seen an explosion in the number of platforms available for big data analytical tasks. The open source Hadoop framework is free to use, but very technical to set up and not specialized towards any particular job or industry. To use it in your business, you need a “platform” to operate it from.[read more]

5 Data-Driven Steps to Improve Customer Conversion Rates

February 18, 2015 by Michael Chorazak

Customer conversion rates.

The proper ecommerce analytics solutions can give you unparalleled insight into how to increase conversion rates. Here, we break down how.[read more]


Using Cloud and Big Data to Augment Your Sales Numbers

February 18, 2015 by Anand Srinivasan


The benefits of cloud and cloud computing for sales teams is not immediately apparent. The use of cloud and big data in this aspect are still in the nascent stage and have the ability to revolutionize industries in future.[read more]

Joining Multiple Sources 101: Inner and Outer Joins

February 17, 2015 by Eran Levy

Multiple data sources.

Mashing up multiple data sources to generate a single source of truth is an integral part of data analysis. It allows you to compare and cross-reference records stored in different formats and locations, and to perform queries and calculations. This article will run you through some basic concepts in data analysis that you should become familiar with when joining data stored in multiple tables.[read more]

Geek of the Week: René Lacerte

February 17, 2015 by Natalie Lehrer

René Lacerte

René is the visionary, entrepreneur, and ultimately a vital force behind the success of Prior to, René was also the CEO and co-founder of PayCycle, which he successfully helped transform into a highly profitable business. René also holds a B.A. in Economics and an M.S.I.E. from Stanford University.[read more]

3 Ways to Get Your Customers to Share More Data

February 17, 2015 by Larisa Bedgood

Share more data.

Consumers are more likely to give up information when they receive something in return. While low-value data like contact information is easier to get, consumers are more willing to share higher value data such as preferences, hobbies, and interests when they receive something in return.[read more]

Indispensable Money Management Apps for Smartphone Users

February 16, 2015 by Philip Cohen

Money management.

Managing finances has never been easier for smartphone users since it is simple to keep track of where their money is going through the assistance of the mobile apps. Some of the most important money management applications for the users of smartphones are listed below:[read more]

A Brief Introduction to Knowledge Management [SLIDESHARE]

February 15, 2015 by Martyn Jones

Knowledge management.

A helpful slideset that is used to explain the purposes, positions and roles of Knowledge Management. Enjoy! Please tell me what you think about this slide deck.[read more]

What Do I Do With All This Data?

February 14, 2015 by Larisa Bedgood

So much data.

“What do I do with all this data?!?” Time and again, we hear this from marketers across all industries. While there is plenty of content and “How-To Guides” published about Big Data, digital marketing, and social media, just grappling with the data you already have at hand continues to be a challenge for many companies.[read more]

Follow the Money or Follow the Data? A Roadmap for the Funding & Adoption of Enterprise IoT

February 13, 2015 by Steve Sarracino

Internet of Things.

Unlike the Internet, which first saw success in the enterprise before creeping into our homes, the IoT is seeing early adoption with consumers. Just a few weeks ago, CES saw new smart devices at every turn, but the enterprise adoption of smart devices remains behind.[read more]

Is Your CEO Out of Touch or Being Misled?

February 13, 2015 by Bill Franks

Circle of data.

In January, The Economist revealed the results of a major study aimed at identifying how businesses that are successful at being data-driven differ from those that are not. Some of the findings are quite expected, and there are a few surprises. For the most part, data-driven organizations seem to be doing a lot of the very things you’d expect: providing wide access to data, supporting the use of data for decision making, support from the top, etc.[read more]

Data Driven Marketing: A Real Life Use Case

February 13, 2015 by Eran Levy

Data driven marketing.

All we hear in marketing these days is data data data. Yet it looks as if only about a third of global executives are using data and analysis as the primary method for making big decisions. The rest admit that most of their decision-making is based largely on gut instincts.[read more]

3 Cloud Computing Security Holes to Watch Out For

February 12, 2015 by Natalie Lehrer

Security holes.

When your data and files are going to be ‘up there somewhere’, it’s only normal that you’ll want to think security in the cloud. You could of course adopt the strategy of never betting more (data) than you can afford to lose.[read more]

IKEA Speaks the Language of Emoticons

February 12, 2015 by James Ainsworth

Ikea video.

From crude drawings by cavemen on prehistoric walls to the use of images and symbols found in ancient Egyptian texts, visual language has always been there or thereabouts but the peer-to-peer revolution in technology has reinvigorated the winky face or the tongue protruding ‘colon’ and ‘P’ combo.[read more]

First Look: Predixion 4.0

February 12, 2015 by James Taylor


First, some quick background on Predixion: They started back in 2009 based in California and Washington and recently added an office in Europe. 70 employees now with a core set of partners and investors. Their focus is on making it easier for business users to benefit from predictive analytics.[read more]


PII, Anonymized Data, and Big Data Privacy

February 11, 2015 by Tamara Dull

The Big Data MOPS Series.

Did you know that most Americans (87%) can be uniquely identified from just three pieces of personal data: a birth date, five-digit zip code and gender? Sort of disconcerting, right?[read more]

How to Position Big Data

February 11, 2015 by Martyn Jones

Position big data.

Fueled by the new fashions on the block, principally Big Data, the Internet of Things, and to a lesser extent Cloud computing, there's a debate quietly taking please over what statistics is and is not, and where it fits in the whole new brave world of data architecture and management. For this piece I would like to put aspects of this discussion into context, by asking what 'Core Statistics' means in the context of the DW 3.0 Information Supply Framework.[read more]