Try this. Hold your thumb as far away as you can from your eye. That represents about one percent of your field of vision. When we see things, that's about the extent of our focus. The rest of the picture is supplied by schema that we fill in from our memory.
I was discussing this yesterday with Rich Carlson, a psychology professor at Penn State. He said that we have limited capacity for new sensory input. And much like a computer on narrow-band, we store a lot of cached information to round out the meager flows we process. That's why people often experience what they believe, instead of what they actually see or hear. And it's why when their brains are busy watching a basketball game and counting the passes between the players, they miss other phenomena.
These things have been known for a while. But now, increasingly, we have sensors to back us up: security cameras, digital recorders. And as those machines take over the monitoring and measuring of physical reality, our own views and testimony will be discounted. Referees in professional sports are already experiencing this. The testimony of eye-witnesses in court, I'm sure, will also be taken ever more lightly as digital evidence piles up.
My question: Is this progress? Will the brain simply be regarded as an instrument of art, feelings and communication, and an unreliable witness or judge of what's happening in the world? Is this a good thing?
Why count on the brain for truth?
Other Posts by Stephen Baker
Healthcare's Only Hope: Surveillance - September 20, 2011
Getting Ready for the Post-Season: Numerati Baseball - September 17, 2011
The Statistics of Counter-Terrorism - September 12, 2011
You Will Be Monitored, Step by Step - September 9, 2011
Post Steve Jobs: 'Hard to Imagine' Game-Changing Technology - August 29, 2011
The moderated business community for business intelligence, predictive analyics, and data professionals.
--Sponsored--
From
By Steve Jones, Capgemini
Sea Change: Is your company prepared for the coming big-data wave?
By Paul Barsch and George Kong
Release the Flow: The Teradata Aster Analytic Pipeline Discovery sets the stage for uncovering new information.
By Mary Pat Simmons, Kevin J. Lewis and Dan Fritz
Smooth Road to System Upgrades: The Teradata Pre-Upgrade Assessment helps you avoid the bumps.
The Predictive Analytics in the Cloud Study is complete!
Register here to access the full results of this exclsuive study on Predictive Analytics and Cloud Technology including a whitepaper, 2 webinars, multiple podcasts and more!
Stephen Baker is the author of The Numerati & a journalist with 20 years of experience at BusinessWeek. More »
Paul Barsch directs professional services marketing programs for Teradata and has more than fifteen years of information... More »
Gary Cokins is an internationally recognized expert, speaker, and author. More »
Jill Dyché is an internationally recognized author, speaker, and business consultant. More »
Themos Kalafatis has worked as a consultant for Data Mining, Text Mining, Information Extraction and Data Quality for over a decade. More »
James Taylor is CEO and Principal Consultant at Decision Management Solutions and a leading expert in decision management. More »
- YOU
- Dean Abbott
- Teradata AusNZ
- Paul Barsch
- Meta S. Brown
- Jason Burke
- Ted Cuzzillo
- Barry Devlin
- Chris Dixon
- Jill Dyché
- Timo Elliott
- Teradata EMEA
- Teradata Experts
- Michael Fauscette
- Bob Gourley
- Julie Hunt
- Doug Lautzenheiser
- Jack Mason
- Darryl McDonald
- Alex Olesker
- David Smith
- James Taylor
- Daniel Tunkelang
Webinar: Making Sense of Service Organization Audits
When: Tue, 2012-02-14 02:00
Webinar Invite: Making Business Intelligence Faster & Easier
When: Tue, 2012-02-21 15:00
Banish Poor Application Performance: Eliminate Business Disruptions, Increase End User Productivity
When: Wed, 2012-02-22 11:00
O’Reilly Strata 2012
When: Tue, 2012-02-28 08:00
IFSUG Summit
When: Sun, 2012-03-04 08:00
Predictive Analytics World, March 4-10, 2012 San Francisco
When: Sun, 2012-03-04 09:00
Text Analytics World Topics & Case Studies – March 6-7, 2012 in San Francisco
When: Tue, 2012-03-06 09:00
Predictive Analytics World, April 25-26, 2012 in Toronto
When: Wed, 2012-04-25 09:00
Sentiment Analysis Symposium
When: Tue, 2012-05-08 08:30
Salford Analytics and Data Mining Conference
When: Thu, 2012-05-24 12:09

About Social Media Today






