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Applying Behavioral Economics To Retail

March 3, 2010 by Rama Ramakrishnan
with 943 views
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Recently, the McKinsey Quarterly published a brief article titled “A marketer’s guide to behavioral economics“. The author recommends four strategies for marketers, all inspired by research in behavioral economics. Behavioral economics is, of course, a large and established field of academic research, complete with a Nobel Laureate (... [read more]

PAW: The High ROI of Data Mining for Innovative Organizations

February 18, 2009 by James Taylor
with 196 views
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Live from Predictive Analytics WorldJohn Elder presented a collection of case studies to showcase the ROI of data mining. John started by making the point that many of his case studies had technical success but not business success - an interesting statistic. John sees three major ways that predictive analytics can help - streamlining,... [read more]

The Commoditization of Analytics

November 20, 2008 by Alberto Roldan
with 416 views
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  The Commoditization of Analytics[1]   The delivery of profit-boosting initiatives in a downturn economy has never been greater for Finance and Information Technology executives.  The pressure on CFO and CIO to deliver cost-efficient and profit enhancing technologies is increasing daily.  Executives must be able to... [read more]