Our network

marketing

Salesforce Presents New Social Enterprise with Chatter, Mobility and Data

September 9, 2011 by Mark Smith
with 114 views
0

Salesforce.com’s social enterprise is a big step forward from the strategy it talked about at last year’s Dreamforce, and is now focused helping companies build social profiles of employees and customers that can managed and augmented with information about the individuals from other social networks. [read more]

Market Research Bad Practice: If It Ain’t Illegal, It’s All Good

September 1, 2011 by Annie Pettit
with 153 views
0

"I’ve been to a number of market research conferences where the following argument has been raised in defense of methodologies that some people deem questionable: It’s not illegal so we can do it." [read more]

exclusive

The Zero Latency Future is Now

July 22, 2010 by Paul Barsch
with 1,065 views
0

 Today’s advanced technology brings us virtual broadband autobahns that move data across the globe with speed and precision. In an attempt to capitalize on fast-moving data, some companies are using sophisticated applications and compute power to make decisions faster than competitors. However, when machines move millions of times... [read more]

Q&A with Radian6′s Lauren Vargas from our Recent Webinar

July 1, 2010 by Akin Arikan
with 2,015 views
0

Social CRM has just gone from being a buzz word to being an official software solutions category: Gartner has released their Magic Quadrant for Social CRM! On that occasion, let me post the Q&A from our recent webinar with Radian6′s Lauren Vargas below. The replay of the webinar is available to Web Analytics Association members from... [read more]

Do you believe in Magic (Quadrants)?

July 1, 2010 by Jim Harris
with 1,615 views
4

If you follow Data Quality on Twitter like I do, then you are probably already well aware that the 2010 Gartner Magic Quadrant for Data Quality Tools was released this week (surprisingly, it did not qualify as a Twitter trending topic). The five vendors that were selected as the “data quality market leaders” were DataFlux, IBM,... [read more]

My 3 Wishes from the Marketing Genie

May 5, 2010 by Terri Rylander
with 534 views
0

Remember watching cartoons about Aladdin and the magic lamp? I always hoped I’d find a magic lamp on a beach somewhere and I’d be granted three wishes. Didn’t you wish you could have three wishes too? Well today I’m setting aside my marketing hat, my BI hat, and my corporate sustainability hat. I’m putting on my customer hat and... [read more]

How the Numerati are killing baseball

April 6, 2010 by Stephen Baker
with 601 views
1

An Utley homer: The computer probably called for the pitch 3 inches to the right. Optimization may be terrific for factories, and data-driven targeting will no doubt revolutionize marketing. But these arts of the Numerati, I've come to believe, are killing baseball as a spectator sport. Sunday night I was watching the Yankees play... [read more]

Rock Paper Scissors - Market Decision Making

March 22, 2010 by Teradata Experts
with 823 views
1

"The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter." - Malcolm Gladwell (Blink: The Power of Thinking Without Thinking)     CMO’s are facing one of the most difficult decision making climates in generations. While some think there is... [read more]

White Paper Format: Fact or Fiction?

March 9, 2010 by Terri Rylander
with 138 views
0

White papers are still one of the most popular marketing tools for BI and high tech companies, among others. Proof positive is that I just finished my fifth white paper in almost as many weeks. I find some long held beliefs about white papers very interesting. Like many opinions, some are held long past their... [read more]

Guest post: What is Data Mining – Explaining it to the Layman

January 30, 2010 by Sandro Saitta
with 253 views
0

It is my pleasure to welcome Barbara Williams on Data Mining Research for a guest post about data mining. Barbara writes on the topic of Computer Technician Schools. You can email her at:  barbara.williams07@gmail.com. I hope you will enjoy her post. As a layman who is not familiar with technological terms and their meanings, if... [read more]

Have Fun

September 23, 2009 by Sundeep Kapur
with 121 views
0

Lets face it, we all got into Marketing because we enjoyed it… there’s a classic brand that you know, a graphical achievement that you’re proud of or something you’ve written that surpasses all else. Now think about how good it is to receive an email from an old friend, maybe one you don’t talk to that often yet you can’t wait to see... [read more]

Opt Out

August 24, 2009 by Teradata AusNZ
with 100 views
0

It recently came to my attention that I had not received any marketing materials from an organisation that I have been a loyalty member of for more years than I care to remember. When reviewing why I had received nothing, I became aware that I opted out of all correspondence over 7 years ago, my address information was wrong and almost... [read more]

Should Marketing Executives Skip the IT Department?

July 6, 2009 by Paul Barsch
with 131 views
6

As marketers become more tech-savvy, the demands they place on corporate information technology (IT) departments often increase. Unable and reluctant to meet the demands of marketing, IT sometimes turns a deaf ear to change and budget requests causing marketers to go it alone. However, going it alone—without IT—can create headaches,... [read more]

Getting On the Same Page - Marketing and the Business

April 22, 2009 by Michele Goetz
with 234 views
0

This week, VisionEdge Marketing released the findings of it’s 8th Annual Marketing Performance Measurement and Management (MPM) survey.  The finding that resonated with me the most was the disconnect between Marketing Leadership and CEOs.   Only 17% of CEOs would give marketing an ’A’ where as 48% of Marketing Leadership... [read more]

A Different, Very Real, Kind of Social Network - We All Want to Be Part of Something Bigger

April 12, 2009 by Tom Anderson
with 587 views
0

Today I’m very pleased to interview Comedian, Author and Founder of Improv Everywhere, Charlie Todd. If you don’t know what Improv Everywhere is, you may not know what I feel it has in common with social networks, marketing, and of course why it’s so fun and cool. The best thing to do is to check out their site and read their FAQ. Then... [read more]

Social Media Renders Your Marketing Strategy Obsolete. NOT!

March 17, 2009 by Jill Dyché
with 130 views
0

The evolution of social media has all my marketing and CRM buddies a-twitter. (Sorry). They understand that there is promise in using social media tools to strengthen their brand images, to share company news, and to connect with customers and prospects. It’s just that they can’t seem to tear executives away from their balance sheets... [read more]