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Swimming with the Smarter Customer: The Speedo International Story

February 6, 2012 by Brent Leary
with 87 views
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Diego Cervo/shutterstock

Speedo’s ecommerce team got busy figuring out what analytics capabilities they wanted. They were looking for a solution that “would let us go to another level of thinking, beyond looking at visitors and traffic. We wanted to really understand the customer, how they behave, how they think and how they liked to be interacted with, so that we could optimize marketing, retention and recruitment.” [read more]

Some Thoughts on Measuring Consumer Marketing’s Affect on the Path to Purchase

January 27, 2012 by Teradata Experts
with 67 views
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Few Consumer Goods companies have complete visibility into the data generated across every agency, promotion, campaign, channel or brand. It’s a data integration and agency-process issue Teradata has worked hard to solve for some of the largest Consumer Goods manufacturers. The lens then focuses quickly on what consumer actions can be captured, measured, and improved upon to increase sales. [read more]

Social Blog Carnival: Getting the 411 on Social ROI

January 25, 2012 by Brent Leary
with 29 views
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As part of the One on One conversation series I do over at SmallBizTrends.com, I recently talked with Cory Hartlen, a product marketing manager with Radian6. During our discussion Cory mentioned quite a number of things that hit on the topic of social media ROI. [read more]

A Next Gen Marketing Research Entrepreneur

January 23, 2012 by Tom Anderson
with 188 views
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Kristan Luck

Today I have the pleasure of interviewing a good friend and fellow Next Gen market Research entrepreneur Kristin Luck. Many of you who attend the research industry conferences will already know her well. Kristin is President at Decipher [read more]

Brand Management in the Age of the Connected Consumer

January 16, 2012 by Teradata Experts
with 326 views
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This “omni-channel” consumer is becoming the norm as smartphones replace less sophisticated feature phones and adoption of digital channels like email and social media proliferate. These individuals represent a more highly engaged audience that invests mindshare in brand relationships. They are the target of any b-to-c business, especially retailers. [read more]

How the Consumerization of Data Leads to More Quality of Life Improvements

January 11, 2012 by Brett Stupakevich
with 113 views
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In the second post of our series about how people everywhere can use data and tools to make the world a better place, we told you about the potential of big data to advance important social goals in areas such as disease surveillance, student curricula, and microcredit. [read more]

Lithium Closes Round D of Funding – First Take

January 6, 2012 by Esteban Kolsky
with 58 views
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Arkady/shutterstock

One final point of notice, SAP Ventures as an additional investor in the company brings a very interesting wrinkle to the game. SAP Ventures is a very conservative firm focused, among other things, in funding potential strategic partners and acquisitions for SAP. We will see where things go. [read more]

How I Estimate (Social/Sentiment/Text Analytics) Market Size

January 3, 2012 by Seth Grimes
with 290 views
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Zadorozhnyi Viktor/shutterstock

Sentiment analysis is a particular NLP application, although it can also be tackled via human analysis (a.k.a. “reading” and “listening”) including via crowd-sourcing. Sentiment analysis is about finding and exploiting subjective information in content: Attitudes, opinions, emotions, and intent. Social analytics, my number 3 area, applies text and sentiment analysis to content and network analysis to understand interconnectedness and message flow. [read more]

Game Analytics: Platform Trends, Monetization and Player Value in Social Games

December 13, 2011 by Kimberly Chulis
with 451 views
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The Game Analytics industry is arguably still in it's infancy.  A list of niche analytics vendors for social and mobile games continues to expand, with representation by Kontagent, Flurry, Mixpanel, TOTANGO, Claritics and Google Analytics.  There are far fewer vendors focusing on the computer... [read more]

How BI and Data Analytics Professionals Used Twitter in November

December 5, 2011 by Brett Stupakevich
with 264 views
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"Last month was the month of the data scientist, Spotfire’s 4.0 release and much more on Twitter. Here’s your recap of how BI and data analytics professionals used Twitter in November. Let’s get started with the awards." [read more]

Integrated Data Among Top Challenges P&G, Kraft and Others Face in Tapping Gartner’s “The Power of Me”

November 23, 2011 by Gib Bassett
with 136 views
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Manufacturers possess the “building blocks” to leverage consumer connectedness for competitive advantage according to Gartner, but “…many companies are not reaping the full value of their marketing technology investments due to a lack of integration of the different technologies and organizational silos...” [read more]

Master Data Management: Does an Effective Solution Exist?

November 9, 2011 by MIKE20 Governance Association
with 152 views
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"Organisations are spending very large amounts of money on their Master Management programmes and they want to ensure their investment is sound. However, in most large organisations, managing master data is a very complex problem that technology alone will not solve." [read more]

Analytics: The widening divide. An IBM/MIT Sloan study

November 9, 2011 by James Taylor
with 673 views
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"The survey results divide companies into three buckets – Aspirational companies just thinking about analytics, Experienced companies with some solid progress on analytics and Transformed companies, those with advanced capabilities and significant results." [read more]

Marketing Executives Aren’t Ready for the Social Explosion of Data

October 27, 2011 by Mark Smith
with 159 views
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"Adding to the pressures facing the CMO today are new challenges in brand promotion and the growing impact of consumer sentiment expressed in several channels, including social media. The research found these to be the top two concerns in marketing and that 65 percent of organizations are not prepared to deal with them. My investigations lead me to agree with these findings." [read more]

Find Value in Online/Social Text and Sentiment: Free Report, Conferences

October 17, 2011 by Seth Grimes
with 61 views
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Seth Grimes announces a free report on text and content analytics, symposium on sentiment analysis in San Francisco (Nov 9) and the Text Analytics Summit in San Jose, CA Nov 10-11. [read more]

Underwhelming Adoption of Social Technologies in the Enterprise

October 2, 2011 by Ann All
with 146 views
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Study shows spending on collaboration tools appears to be headed up, but execs distrustful.Every other food item at the grocery store seemingly has packaging boasting that it's "all natural." Because companies don't have to meet specific criteria to use this designation, it's being slapped on just about everything. It's so prevalent --... [read more]