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Social CRM: Take the Leap of Faith

March 7, 2010 by Harish Kotadia, Ph.D.
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In recent months, several publications, analysts and bloggers have highlighted the importance of Social Media and the need for allocating resources for Social CRM initiatives. I have published several blog posts on the subject and some of them are listed below: When it comes to Social Media, CEOs and CMOs should lead from the front... [read more]