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Google+ Is Like 401K For Search

February 1, 2012 by Matthew Hurst
with 73 views
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Photo via Flickr, Creative Commons

I'm trying to figure out which camera to go for: the GoPro or the Contour. When I search on Google for help in finding some way to compare, it was suggested to me to ask on Google+: I then waited for someone to answer. I got nothing. Of course, I'm sure if I had the right set of connections I would have found a sweet expert opinion that... [read more]

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What are Advanced Segments in Google Analytics and Why You Should Use Them

January 23, 2012 by Dominick Frasso
with 170 views
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Google Analytics Advanced Segmentation is a great way to get in-depth analysis on the performance of your website across different channels. This level of data takes you deeper than the generic default level data that Google Analytics provides on your website. [read more]

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What are Advanced Segments in Google Analytics and Why Should You Use Them?

January 22, 2012 by Dominick Frasso
with 507 views
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Photo by David Huang via Flickr

Take the time to get familiar with Google Analytics Advanced Segments and create custom segments that makes sense for your web strategy. I promise you will find actionable data that ensures as a Web Analyst or a SEO, YOU won’t suck! [read more]

Social Media Roundup for January 13

January 13, 2012 by Maggie Fox
with 86 views
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This week Google implemented “Search plus Your World,” a bit of a controversial change to its searches – it integrates Google+ comments into standard searches. Google+ members or those just signed into Google will be able do a regular search of the web as well as their own Google+ network – circles, photos, posts and more. [read more]

Facebook's Growing Web Platform

September 28, 2011 by Michael Fauscette
with 73 views
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"So, is Facebook the new web platform or perhaps just increasingly the "onramp" of choice for more and more people to "do" stuff on the web. In fact Facebook is increasingly an important part of search, with people using the curated content and their own network to get information and advice. One thing's for sure, revenue is growing rapidly and the changes in just a year seem to be feeding even more growth in time spent and revenue...and also personal value? C." [read more]

Has Personalized Filtering Gone Too Far?

August 15, 2011 by Paul Barsch
with 244 views
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In a world of plenty, algorithms may be our saving grace as they map, sort, reduce, recommend, and decide how airplanes fly, packages ship, and even who shows up first in online dating profiles. But in a world where algorithms increasingly determine what we see and don’t see, there’s danger of filtering gone too far. [read more]

Google and the Fairness of Search

December 1, 2010 by Barry O'Gorman
with 436 views
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So now it seems the EU will investigate the fairness of Google search results. And the complainant is a subsidiary of Microsoft. This is not the first time that the EU has involved itself with dominant players – ask Microsoft themselves. The stakes are high.  Google has entered the language – ‘to google’ something being the... [read more]

Remember When…Google was the Anti-Microsoft

November 16, 2010 by Michael Ensley
with 37 views
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This week, Facebook launched a new email service.  It has long been in the works as Project Titan.  While perhaps not a direct threat against Google, it is certainly an attack on Gmail. Remember back to the good old days…when we walked uphill to school in the snow both ways, when children actually played baseball (and not the... [read more]

Another Step for Google into Business Analytics? EIM with Google Refine 2.0

November 11, 2010 by Timo Elliott
with 1,430 views
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Google has announced Google Refine 2.0, “a power tool for data wranglers”. It’s an open-source tool for cleaning and enhancing “messy” data sets, including cleaning up inconsistencies, transforming them from one format into another, and extending them with new data from external web services or other databases. How does it... [read more]

What was Google thinking?

November 3, 2010 by Barry O'Gorman
with 476 views
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Christopher Graham

Image via Wikipedia UK’s Information Commissioner has changed his mind – there was a significant breach by Google. This piece on the BBC website summarises the change of mind. This is the but that’s hard to believe: ‘Google discovered that, along with legitimate data about the location of wi-fi hotspots, the cars were also hoovering... [read more]

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Wolfram/Alpha and the future of search

September 27, 2010 by Stephen Baker
with 1,497 views
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Stephen Wolfram predicts that just as documents went from paper to digital, they'll next become computable. Will humanity have to pre-process its information for machines, or will language-savvy search engines save us the work? [read more]

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The (still) coming privacy boom

August 10, 2010 by Stephen Baker
with 4,711 views
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With public fear rising about the loss of privacy in today's data economy, why is it taking so long for companies to sell privacy as a premium service? [read more]

From Search to Share: How Google can win in the Social Age

June 19, 2010 by Harish Kotadia, Ph.D.
with 1,854 views
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Google is one of the great success stories of internet age. Given its mission to organize the world’s information and make it universally accessible and useful, it has achieved remarkable success by focusing on search results and monetizing clicks. But Google’s revenue model is under threat in the age of Social Media. Facebook recently... [read more]

Google and Transparency

March 7, 2010 by Daniel Tunkelang
with 208 views
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Let me preface this post with a clear disclaimer: I work at Google, but the views I express on this blog are my own personal views. Last week, Google head of webspam Matt Cutts posted a full-throated defense of Google’s transparency on Google’s European Policy Blog in response to complaints that a few companies raised to the European... [read more]

Microsoft's anti-Google weapon: Open-source Bing

February 22, 2010 by Stephen Baker
with 317 views
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Google continues to punish Microsoft in search, taking some 70% of the market. Worse, Google is offering lots of free Web services, like Google Docs, that undermine Microsoft's lucrative Windows and Office monopolies. How can Microsoft fight back? By turning its search engine, Bing, into an open-source platform. Think of it. If Bing... [read more]

Why Google needed a Superbowl ad

February 8, 2010 by Stephen Baker
with 415 views
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We were watching the Superbowl on TiVo, about a half hour behind, when I got a text message from my son at college: ..."Google's super bowl ad was horrible. I'm going to use Bing..." I didn't think it was bad, but I'm more prone to sentimentality than my son (to put it mildly). As I started this post, my point was going to be that the... [read more]