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PAW: Completing the visitor targeting cycle

February 18, 2009 by James Taylor
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Live from Predictive Analytics WorldThomas Rose-Bolden from TaxBrain and Joshua Koran of ValueClick presented on visitor targeting. Joshua started discussing targeting. Online marketers try to reach the right visitors in the right context with the right message. A good result for clicking on a banner ad is 1 out of 1,000 so the click... [read more]