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zip +4

Beyond ZIP +4 to Location Intelligence

November 2, 2009 by Paul Barsch
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In the United States, ZIP +4 assists marketers in targeting customers by city, neighborhood, or street, but geospatial location intelligence can help marketers perform much deeper analysis. And “analysis” is where the real value of geospatial lies. A ZIP + 4 code according to Wikipedia; “uses the basic five-digit code plus four... [read more]