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PAW: The High ROI of Data Mining for Innovative Organizations

February 18, 2009 by James Taylor
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Live from Predictive Analytics WorldJohn Elder presented a collection of case studies to showcase the ROI of data mining. John started by making the point that many of his case studies had technical success but not business success - an interesting statistic. John sees three major ways that predictive analytics can help - streamlining,... [read more]