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relationship marketing

Relationship Marketing: An A/B Test!

February 15, 2010 by Sundeep Kapur
with 138 views
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If you received a message from a relationship company you knew - which one of these tweets would you be most likely to react to - Seven First Date Mistakes OR Drinks & Appetizers on Us Not surprisingly more than 70% of respondents wanted to know about the first date mistakes. Of the 30% that responded to the free drinks &... [read more]

PAW: The unrealized power of data

February 19, 2009 by James Taylor
with 207 views
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Live from Predictive Analytics WorldAndreas Weigend, former amazon.com Chief Scientist, gave a keynote on the unrealized power of data. He started with a historical perspective. In the 70s perhaps 10M used computers, mostly in the back office. By the 80s this had reached 100M and the front office. By the 90s the internet and search... [read more]