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jill dyche

Customer Incognita

November 3, 2009 by Jim Harris
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Many enterprise information initiatives are launched in order to unravel that riddle, wrapped in a mystery, inside an enigma, that great unknown, also known as... Customer. Centuries ago, cartographers used the Latin phrase terra incognita (meaning “unknown land”) to mark regions on a map not yet fully explored. In this century,... [read more]