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How Google Uses R to Make Online Advertising More Effective
"Overall, the session was a fascinating insight into how advanced statistical analysis on massive data sets, and the R statistical software system, is used by Google to help marketers get the best value out of their advertising." [read more]
Discovering Analytics – A Revelation or Slow Investigation?
In a May 31, 2009 article in the business section of the New York Times about techniques to evaluate the effectiveness of different types of advertisements, a marketing analyst said, “It’s putting to an industry that never had numbers before... Before, nobody could really tell you that.” The analyst was referring to a quantitative... [read more]
Dawn of a new era: On-site - Off-site Integrated Marketing
While it isn’t yet quite the online-offline integration that is my pet peeve, a new era of web marketing and web analytics seems to have begun. I think this will be a very exciting precursor to online-offline integration. This era deserves its own name, so I would like to propose “On-site - off-site integrated marketing”.“On-Site Off-... [read more]
Something Jeff Jarvis and I Agree On
Recently I had a bit of a spat with Jeff Jarvis over how he characterizes Google’s transparency. Jarvis has positioned himself as the standard-bearer for all things Googley and I’ve taken on the un-Googley task of championing exploratory search, so it’s not surprise that we often find ourselves disagreeing.But, in the same Steve Rubel... [read more]
Ad Industry Groups Begin New Anti-Regulatory Campaigns
It appears the IAB may be preparing to make the case for less regulation in online advertising. According to a new MediaPost article by Wendy Davis, the IAB has produced a seven minute video featuring small, independent publishers and editors who depend on online advertising to support their sites. The concern is that more internet... [read more]
PAW Analyzing and predicting user satisfaction with sponsored search
Live from Predictive Analytics WorldSugato Basu from Google presented on sponsored search (Ad Words) and how you can predict bounce rate, and thus user satisfaction, for a new ad. Ad Words, of course, are displayed when a search is made and tracking results involves tracking who clicks on the ads and whether they convert, explore the... [read more]
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Paul Barsch directs professional services marketing programs for Teradata and has more than fifteen years of information... More »
Gary Cokins is an internationally recognized expert, speaker, and author. More »
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- Teradata AusNZ
- Paul Barsch
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- Gary Cokins
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HR & Workforce Analytics Innovation Summit
When: Thu, 2012-05-24 08:00
Business Analytics Innovation Summit
When: Thu, 2012-05-24 08:00
Salford Analytics and Data Mining Conference
When: Thu, 2012-05-24 12:09
Information management and governance for the public services
When: Fri, 2012-05-25 08:00
Disruptive Technologies & Innovation Minds 2012
When: Mon, 2012-06-18 09:00
Advanced Analytics for Retail
When: Thu, 2012-06-21 08:00
Advanced Analytics for Consumer Goods
When: Thu, 2012-06-21 08:00
CIMI.Con Evolution 2012
When: Mon, 2012-06-25 08:00
Predictive Analytics World, June 25-26, 2012 in Chicago
When: Mon, 2012-06-25 09:00
Big Data for Enterprise USA 2012
When: Wed, 2012-06-27 08:00
“Hi Farnaz,I think the graph type shown in your article is a scatterplot, not a bubble plot. And scatterplots are not an invention of the 'Big Data' age. In fact, they were invented way back in 1833 by Sir John Frederick W. Herschel.It's tough to get an exact definition of Bubble Plot, but when I think of the differences between Bubble and Scatter, I think of aggregation levels. Bubble plots ...”
“David, I'm not so sure that the judge had ruled that the API's are copyrightable. You write, "where it was decided that Google's re-implementation of Java APIs in the Android OS did infringe Oracle's copyright." As of this morning on Friday, May 11th, Judge Alsup has not ruled on that issue.See Grocklaw at: Oracle's Denied Motion For JMOL on Fair Use, as ...”