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scenario planning

Of Risk Control and Thanksgiving Turkeys

November 24, 2009 by Paul Barsch
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To forecast the future, marketing leaders often look to the past. But the past isn’t always a very reliable gauge of future conditions. For proof, we need to look back to a day-in-the-life of a turkey, and implications of not preparing for possible “extreme” events around the corner. First, let’s start with a fun exercise courtesy... [read more]