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sap business suite 7

Monitoring your brand: Sentiment analysis

August 27, 2009 by Michael Fauscette
with 1,472 views
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Earlier this year at SAP's Business Suite 7 launch I saw a demo of some text analytics capability developed by Business Objects for sentiment analysis used as a kind of an online sentiment monitor feeding into SAP CRM. Interesting concept and one that is increasingly compelling for businesses as more and more real time social content... [read more]