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LinkedIn mines data for future job paths

June 24, 2010 by Stephen Baker
with 3,415 views
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Let's say you're a 26-year-old accountant. You're wondering about your future, and it's easy to see the three most common paths. You climb up in an accounting firm, look for accounting work on your own or at another company, or you go back to school and get an MBA.But how about outside those options? I was talking yesterday with Dipchand... [read more]

"Freemium's" broken promises

April 19, 2010 by Stephen Baker
with 307 views
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'Freemium' I'm learning, is not to be trusted. For those who haven't read Chris Anderson's book, Free, or been briefed on thousands of Internet business plans over the past five years, Freemium involves luring masses of users to free services, and then enticing them to pay for 'premium' services. Google docs, Flickr, Skype, Ning, they... [read more]

Book Review: Googled by Ken Auletta

December 28, 2009 by Phil Simon
with 273 views
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Midway through Ken Auletta’s Googled: The End of the World As We Know It, I found myself fascinated reading about a meeting at the eponymous company. Now, I’m not big on participating in meetings, much less reading about them. But this meeting was different. Company co-founders Larry Page and Sergey Brin were becoming increasingly... [read more]

Why Data Sampling Leads to Bad Decisions

December 28, 2009 by Brad Terrell
with 312 views
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New technologies enabling terabyte-scale data analysis are causing a shift in the market away from sampling techniques. This is good because reducing sampling results in more accurate predictive analysis, which leads to better decisions and ultimately produces good things like: Increased campaign response rates Increased... [read more]

Long Tail vs. The Blockbuster

December 14, 2009 by Paul Barsch
with 138 views
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  Ever since Chris Anderson penned “The Long Tail,” it’s commonly accepted that products with low sales volume can, en masse, become bigger markets than sales of blockbuster products. However, a recent Economist article takes a different angle, suggesting that marketing executives should, in fact, make the big bet and go after the... [read more]

Who Will Buy?

October 19, 2009 by Daniel Tunkelang
with 74 views
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As some of you know, I’m a karaoke junkie. But it’s my wife who has the classier repertoire, including “Who Will Buy?” from the musical Oliver!: Who will buy this wonderful morning? Such a sky you never did see! Who will tie it up with a ribbon And put it in a box for me? Of course, the trope that the best things in life are free... [read more]