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behavioral targeting

To Test or to Target? Where to start for best ROI?

August 25, 2010 by Akin Arikan
with 787 views
1

The previous post had concrete recommendations for proving the ROI of behavioral targeting. Several smart comments were left by readers that brought together a pretty clear picture. However, when I was meeting with a number of experienced online bankers in Istanbul recently the question that I received was more difficult to answer than... [read more]

Building the Business Case for Behavioral Targeting

August 7, 2010 by Akin Arikan
with 2,078 views
0

It is often said that building (or proving) the business case for (site-side) behavioral targeting has been a lot harder than justifying an investment in more straight forward site optimization techniques such as A/B testing. As a result, you can read independent industry analyst reports observing that some applications that can do... [read more]

Revenue Science: Companies already know who they want to target

March 25, 2010 by Stephen Baker
with 255 views
0

Listen to the interview: I was in a hotel in Abu Dhabi when I saw a familiar face. It was Basem Nayfeh, chief technology officer at Audience Science, a leading behavioral targeting company. When I was writing The Numerati, Audience Science was the leading competitor to Tacoda. Both companies tracked the behavior of Websurfers... [read more]

PAW: Completing the visitor targeting cycle

February 18, 2009 by James Taylor
with 237 views
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Live from Predictive Analytics WorldThomas Rose-Bolden from TaxBrain and Joshua Koran of ValueClick presented on visitor targeting. Joshua started discussing targeting. Online marketers try to reach the right visitors in the right context with the right message. A good result for clicking on a banner ad is 1 out of 1,000 so the click... [read more]