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socialytics

Top Ten Predictions for 2011 from IDC

January 11, 2011 by Michael Fauscette
with 1,695 views
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Social data, analyzed through new socialytic platforms is growing in it’s ability to influence executive decisions. New business models are starting to emerge that combine hyper-connectivity with cloud computing, enterprise mobility, and social software to create a people-centric / organic business network and new approaches to commerce are creating opportunities to dramatically change the customer shopping experience. [read more]

Socialytics for Sales, Marketing and Customer Service

August 5, 2010 by Michael Fauscette
with 1,650 views
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Last week at the CRM evolution conference in NYC I presented an updated discussion on socialytics in a social CRM context. The conference itself was excellent, here's conference chair Paul Greenberg's follow up post. Anyway, the concept of socialytics (a trend we started covering last year) or deploying an analytics platform to capture... [read more]

social CRM (sCRM) definition : CRM + aggregator + socialytics

May 28, 2010 by Lisa Moore
with 1,085 views
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While continuing my search for knowledge on the subject of social CRM (sCRM), I was able to attend a seminar this week in Atlanta on "Social CRM Strategies for Business" put on by BPT Partners.  During this seminar, I had the pleasure of meeting one of the presenters, Paul Greenberg, who is one of CRM's most influential authors... [read more]

socialytics (so-shel-lit-iks) - the Holy Grail of social media

May 21, 2010 by Lisa Moore
with 588 views
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Social analytics = socialytics  (simply a very natural word evolution) While researching information for my new social technology consulting business I found myself focusing on social analytics and it's vital role, that in its glory has truly YET to be developed or seen, in our social media world.   My consulting business... [read more]

SAS and Socialytics

May 17, 2010 by Michael Fauscette
with 204 views
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SAS, a leader in business analytics, recently launched a new offering targeted around gaining business insight into the social web. Socialytics (which I explain in more detail here), is gaining momentum with several new or enhanced offerings available recently. I'm also getting a lot of questions from clients on the topic as they start... [read more]

Embracing Socialytics

February 10, 2010 by Terri Rylander
with 144 views
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Socialytics. I love this word – it perfectly captures what it is — analysis of social media. I’ve only heard it used a couple times but when Michael Fauscette of IDC wrote his post, Socialytics, I decided to investigate it further. I wondered who plays in this space today. Though there aren’t many, there are more and more social... [read more]