Our network

online marketing

Online Marketing as an Interactive Conversation

October 6, 2009 by Sundeep Kapur
with 159 views
0

I met Jerry Rouleau and Scott Stroud who are key stakeholders with BuilderRadio.com at a conference for builders. We spoke about marketing best practices and ideal ways for the busy builder to stay in touch with those they served. Really, marketing hasn’t changed much – it has always been an interactive exercise: message, call to action... [read more]

PAW: Completing the visitor targeting cycle

February 18, 2009 by James Taylor
with 237 views
0

Live from Predictive Analytics WorldThomas Rose-Bolden from TaxBrain and Joshua Koran of ValueClick presented on visitor targeting. Joshua started discussing targeting. Online marketers try to reach the right visitors in the right context with the right message. A good result for clicking on a banner ad is 1 out of 1,000 so the click... [read more]