targeting posts, articles, and infographics

The expansion of social media analytics – does it go too far?

May 31, 2010 by Lyndsay Wise
with 1,023 views

Attensity Group recently announced the availability of their Social Media Monitoring solution called Attensity360, targeting the European market. The product is being offered as a stand-alone solution to monitor social media outlets and provide analytics to identify context specific conversations based on sites like Facebook and Twitter... [read more]

Answers to Drive your Mobile Program

April 28, 2010 by Sundeep Kapur
with 132 views

I ate lunch with Mickey Alam Khan, Editor in Chief Mobile Marketer - his words directly, '2010 is the year for Marketers!' His feeling was that the opportunities that existed to communicate with consumers were tremendous and marketers had a real chance to shine as they powered cross channel messaging. Dinner with Barg Upendra, the... [read more]

Internet: Refuge for those with psychotic leanings?

February 14, 2010 by Stephen Baker
with 88 views

Warning: If you're answering a questionnaire and are asked if you experience big mood swings and enjoy scenes movie scenes of 'violence and torture', think twice before answering yes. It points to high rankings on 'psychoticism'. (And considering that millions enjoy watching 24, it might lead to worrisome conclusions about our society... [read more]

Dawn of a new era: On-site - Off-site Integrated Marketing

April 8, 2009 by Akin Arikan
with 126 views

While it isn’t yet quite the online-offline integration that is my pet peeve, a new era of web marketing and web analytics seems to have begun. I think this will be a very exciting precursor to online-offline integration. This era deserves its own name, so I would like to propose “On-site - off-site integrated marketing”.“On-Site Off-... [read more]

PAW: Completing the visitor targeting cycle

February 18, 2009 by James Taylor
with 237 views

Live from Predictive Analytics WorldThomas Rose-Bolden from TaxBrain and Joshua Koran of ValueClick presented on visitor targeting. Joshua started discussing targeting. Online marketers try to reach the right visitors in the right context with the right message. A good result for clicking on a banner ad is 1 out of 1,000 so the click... [read more]

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