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The opportunity for opportunity analytics

June 16, 2010 by James Taylor
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Some time ago Neil Raden and I did some research on analytics. It was clear as we did this that there were two main threads of analytic use in companies - risk analytics and opportunity analytics. I blogged before on the use of analytics to manage risk one risk at a time so I thought I would write about opportunity analytics. Risk... [read more]

PAW: Predictive modeling and today's growing data challenges

February 19, 2009 by James Taylor
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Live from Predictive Analytics WorldMatt Kramer of Axciom and Jun Zhong of Wells Fargo discussed some of the challenges presented by data in the context of predictive models. Matt began by discussing some of the reasons for modeling - reducing costs, avoiding simplistic decisioning, predict attritition, optimize marketing spend etc.... [read more]