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customer data

Customer Data Integration - Separating the Hype from the Reality

April 27, 2011 by Rick Sherman
with 210 views
3

Certainly, implementing a successful customer data-integration solution is critical to business. But what is necessary to accomplish that? There are three aspects to implementing a customer data integration solution: people, process and product. [read more]

Tips for Utilizing Customer Experience Data.

June 9, 2010 by MIKE20 Governance Association
with 776 views
0

Customer knowledge and experience data can provide a multitude of business intelligence for companies to make better business decisions, yet it is often an untapped resource due to the complexities of data management and budget restrictions.  Yet especially in tough economic times, it is crucial to have the ability to not... [read more]

From Home to Social: The Evolution of Your Customer Data

March 26, 2010 by Jill Dyché
with 745 views
0

    Here’s how it goes down. An executive decides that his company needs a “social media strategy.” Along the way someone, probably a director, concludes that the company should start collecting and analyzing social media data. And link it back to customers. Someone uses the word “community” and someone else says “social... [read more]

Salesforce Chatter: Facebook for the enterprise?

February 25, 2010 by Stephen Baker
with 247 views
0

The business world is crawling with software vendors and consultancies selling collaboration tools, from Microsoft's Sharepoint to IBM's Lotus Notes. That's nothing new. But this Scoble post makes the case that Salesforce.com could become a power in enterprise Web 2.0. One key: Relevant data. Salesforce's Web-based service reaches... [read more]

PAW: The unrealized power of data

February 19, 2009 by James Taylor
with 207 views
0

Live from Predictive Analytics WorldAndreas Weigend, former amazon.com Chief Scientist, gave a keynote on the unrealized power of data. He started with a historical perspective. In the 70s perhaps 10M used computers, mostly in the back office. By the 80s this had reached 100M and the front office. By the 90s the internet and search... [read more]