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A computer program predicts Viral Tweets

August 5, 2009 by Themos Kalafatis
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In the previous post we have seen that the author of a Tweet is the most important factor for making a viral Tweet. This time we will use text mining to score Tweets and see how much viral they could become. Each Tweet is fed to a computer program (an algorithm) and the algorithm responds with the probability each Tweet has to become... [read more]

Predicting the next Viral Tweet

July 25, 2009 by Themos Kalafatis
with 424 views
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It is time to use Twitter data for another reason: Can Predictive Analytics be used to identify which tweets have an increased probability to become viral?First we have to identify the problem and see what information we should consider. Every Tweet has an author, a piece of content, and is posted on a specific day and time. More... [read more]