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korhan yunak

Better customer service, better results with predictive analytics

September 14, 2009 by James Taylor
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I recently hosted a webcast for Smart Data Collective titled “Putting Customer Value to Work: What Predictive Analytics Can Do for Your Bottom Line”. With Korhan Yunak of Vodaphone Group, Anne Milley of SAS Institute and Mike Rote of Teradata Corporation on the panel we discussed how predictive analytics can provide the knowledge you... [read more]

Interview: Korhan Yunak on customer value management

August 24, 2009 by BrianRoger
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The telecommunications industry can track customer behavior in many ways. So it’s no surprise to hear Korhan Yunak talk about attaching a “value” to each customer and “managing phases of the customer life cycle.” Korhan is a Global CRM Business Analyst at Vodafone Group, in Dusseldorf, Germany, where he is responsible for business... [read more]