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segmentation

Very Simple Segmentation Ideas for Retailers

September 2, 2010 by Sundeep Kapur
with 817 views
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Segmentation Strategy is a pretty common theme among eMarketers; we’ve covered some simple strategies in other posts on the blog – buyers vs. non-buyers, leveraging preference data etc. We recently got a little insight from a marketing manager of an apparel company and his criteria to target buyers: 1) Recency – Check the time... [read more]

Nine Really Simple Segmentation Strategies

July 29, 2010 by Sundeep Kapur
with 836 views
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Segmentation can be as important as any other component of message development. While most segmentation requires some preference data there are others that can be leveraged if you’re just starting out or have limited information/ time:1 - The Random A:B Split – Just divide the list, alter something and fire… see which message performs... [read more]

The Nerd-Geek Venn Diagram Applied to Analytics

June 28, 2010 by Akin Arikan
with 2,047 views
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Ever since the brilliant Nerd-Geek-Dork Venn diagram below started zipping all over blogs in Sept 2009, I have been waiting for genius to strike me so that I might think of ways to apply this to the analytics topic. Sadly, genius never struck. But here are a few venn diagrams anyway that kind-of, sort-of make sense and contain a... [read more]

The Enterprise 2.0 Consultant

June 20, 2010 by MIKE20 Governance Association
with 341 views
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I was heading to work for my new client this week when something fairly mundane happened to me. While entering the elevator, a woman bristled against me. After apologizing, some small talk ensued: Me: Don’t worry about it. I’m used to being hit. I’m a consultant. Nice Lady: What type of consultant are you? Me: Technology. This innocuous... [read more]

How to Drive Results Quickly...

June 14, 2010 by Sundeep Kapur
with 1,412 views
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1) Understand your Customers Don't assume your previous customer insights hold true, economic challenges can change consumer views dramatically. Focus your research investments on customer behavior and tracking tools rather than branding. Create and disseminate engaging, relevant messages based on an understanding of customers'... [read more]

Twitter Analytics: Cluster Analysis reveals similar Twitter Users

May 26, 2009 by Themos Kalafatis
with 424 views
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So far we have seen various examples of using analytics to gain insights from Twitter. Using cluster analysis is a personal favorite: It enables us to identify common groups of users and in this post we are going to look at a segmentation based on user biography keywords. This analysis was also presented in an older post but some... [read more]

Five Segmentation Must-Dos

April 30, 2009 by Sundeep Kapur
with 129 views
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We’ve all read how precision targeting is the key tactic to creating relevance and engagement. To achieve this precision, you have to focus on your segmentation strategy; here are five points to drive a successful segmentation strategy:1) Select recipients based on past behavior – including buyer/ non-buyer; RFM Score; previous... [read more]

#6: Here's a thought...

April 19, 2009 by BrianRoger
with 182 views
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An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:Trend analysisTrend analysis in a multidimensional environment is simply using time as one of the dimensions that you are slicing and dicing your measures by. If you want to extrapolate from data, albeit in a visual (and possibly... [read more]

Segment… not Slice & Dice

March 23, 2009 by Sundeep Kapur
with 92 views
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We spent last week exhibiting at Marketing Sherpa’s Email Summit in Miami and one of the major questions we received from eMarketers was about Segmentation – mainly how to stand out in the inbox. A natural question due to the emphasis placed on email marketing as everyone looks for ways to control costs and measure ROI.Segmentation is... [read more]