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The power of business analytics

March 17, 2010 by James Taylor
with 655 views
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  I recently presented at IBM's CIO Leadership Exchange on the power of business analytics. With 300+ of IBM's top CIO customers this was a great event and it is clear that CIOs the world over are keen to adopt business analytics. They recognize, I believe, that they are the custodians of all this data and that business analytics... [read more]

PAW: Predictive Modeling for E-Mail Marketing

February 19, 2009 by James Taylor
with 355 views
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Live from Predictive Analytics WorldArthur Hughes (author of Strategic Database Marketing) and Anna Lu of e-Dialog.com presented on predictive modeling for e-mail marketing. Arthur has been developing databases for database marketing for 30 years or so. Initially he focused on databases but found that people could not use them to make... [read more]

PAW: Cross Industry Challenges and Solutions in Predictive Analytics

February 19, 2009 by James Taylor
with 151 views
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Live from Predictive Analytics WorldThis session was a panel discussion on the cross-industry challenges and solutions in predictive analytics. Panel sessions are tough to blog so here are some highlights.More and more analysts are having to do their own extract, transform, load work to access databases so having modeling tools that... [read more]

PAW: New Challenges for Developing Predictive Analytics Solutions

February 19, 2009 by James Taylor
with 244 views
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Live from Predictive Analytics WorldKhosrow Hassibi of KXEN and Will Tangalos of Wells Fargo presented together on the challenges of predictive analytics in the real world and on Wells Fargo as an example of how some of these challenges can be met. Khosrow began with an overview of the basic predictive analytic tasks:Understand the... [read more]