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PAW: Predictive Modeling for E-Mail Marketing

February 19, 2009 by James Taylor
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Live from Predictive Analytics WorldArthur Hughes (author of Strategic Database Marketing) and Anna Lu of e-Dialog.com presented on predictive modeling for e-mail marketing. Arthur has been developing databases for database marketing for 30 years or so. Initially he focused on databases but found that people could not use them to make... [read more]

PAW: New Challenges for Developing Predictive Analytics Solutions

February 19, 2009 by James Taylor
with 244 views
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Live from Predictive Analytics WorldKhosrow Hassibi of KXEN and Will Tangalos of Wells Fargo presented together on the challenges of predictive analytics in the real world and on Wells Fargo as an example of how some of these challenges can be met. Khosrow began with an overview of the basic predictive analytic tasks:Understand the... [read more]