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Predictive Analytics World (PAW) was a great event

January 3, 2010 by Tim Manns
with 190 views
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I found this year’s PAW in Washington a great success. Although I was only able to attend for one day (the day I presented), the handful of varied presentations I did see were very informative and stimulated lots of ideas for my own data mining in the telecommunications industry. PAW is an event clearly run and aimed at industry... [read more]

PAW Analyzing and predicting user satisfaction with sponsored search

February 19, 2009 by James Taylor
with 191 views
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Live from Predictive Analytics WorldSugato Basu from Google presented on sponsored search (Ad Words) and how you can predict bounce rate, and thus user satisfaction, for a new ad. Ad Words, of course, are displayed when a search is made and tracking results involves tracking who clicks on the ads and whether they convert, explore the... [read more]

PAW: Predictive Modeling for E-Mail Marketing

February 19, 2009 by James Taylor
with 355 views
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Live from Predictive Analytics WorldArthur Hughes (author of Strategic Database Marketing) and Anna Lu of e-Dialog.com presented on predictive modeling for e-mail marketing. Arthur has been developing databases for database marketing for 30 years or so. Initially he focused on databases but found that people could not use them to make... [read more]

PAW: Cross Industry Challenges and Solutions in Predictive Analytics

February 19, 2009 by James Taylor
with 151 views
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Live from Predictive Analytics WorldThis session was a panel discussion on the cross-industry challenges and solutions in predictive analytics. Panel sessions are tough to blog so here are some highlights.More and more analysts are having to do their own extract, transform, load work to access databases so having modeling tools that... [read more]

PAW: The unrealized power of data

February 19, 2009 by James Taylor
with 207 views
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Live from Predictive Analytics WorldAndreas Weigend, former amazon.com Chief Scientist, gave a keynote on the unrealized power of data. He started with a historical perspective. In the 70s perhaps 10M used computers, mostly in the back office. By the 80s this had reached 100M and the front office. By the 90s the internet and search... [read more]

PAW: Predictive modeling and today's growing data challenges

February 19, 2009 by James Taylor
with 341 views
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Live from Predictive Analytics WorldMatt Kramer of Axciom and Jun Zhong of Wells Fargo discussed some of the challenges presented by data in the context of predictive models. Matt began by discussing some of the reasons for modeling - reducing costs, avoiding simplistic decisioning, predict attritition, optimize marketing spend etc.... [read more]

PAW: New Challenges for Developing Predictive Analytics Solutions

February 19, 2009 by James Taylor
with 244 views
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Live from Predictive Analytics WorldKhosrow Hassibi of KXEN and Will Tangalos of Wells Fargo presented together on the challenges of predictive analytics in the real world and on Wells Fargo as an example of how some of these challenges can be met. Khosrow began with an overview of the basic predictive analytic tasks:Understand the... [read more]

PAW: Completing the visitor targeting cycle

February 18, 2009 by James Taylor
with 237 views
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Live from Predictive Analytics WorldThomas Rose-Bolden from TaxBrain and Joshua Koran of ValueClick presented on visitor targeting. Joshua started discussing targeting. Online marketers try to reach the right visitors in the right context with the right message. A good result for clicking on a banner ad is 1 out of 1,000 so the click... [read more]

PAW: High-Performance Scoring of Healthcare Data

February 18, 2009 by James Taylor
with 361 views
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Live from Predictive Analytics WorldNatasha Balac from UC San Diego and Michael Zeller from Zementis (their product was blogged here and their support for the amazon.com compute cloud was discussed here) presented on the use of Medicare and Medicaid data to detect and prevent fraud. The high computing center at UC San Diego (San Diego... [read more]

PAW: The High ROI of Data Mining for Innovative Organizations

February 18, 2009 by James Taylor
with 195 views
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Live from Predictive Analytics WorldJohn Elder presented a collection of case studies to showcase the ROI of data mining. John started by making the point that many of his case studies had technical success but not business success - an interesting statistic. John sees three major ways that predictive analytics can help - streamlining,... [read more]

PAW: Five Ways to Lower Costs with Predictive Analytics

February 18, 2009 by James Taylor
with 219 views
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Live from Predictive Analytics WorldI am blogging live from Predictive Analytics World on behalf of SmartData Collective. Hopefully there will also be some podcasts. First up is Eric Siegel, program chair and President of Prediction Impact for the event. Eric defines predictive analytics as "business intelligence" technology that... [read more]