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predictive analytics world

Predictive Analytics on Big Data – What Does the Future Hold?

October 19, 2011 by Brett Stupakevich
with 488 views
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"In his 11:35 a.m. ET session, Fayyad will discuss how online marketing has progressed from brand advertising to search marketing to a sophisticated landscape of methods backed by data and predictive analytics. Known as targeting in the online marketing world, predictions are made based on consumer behavior, context and application." [read more]

5 Ways Predictive Analytics Cuts Enterprise Risk

March 14, 2011 by James Taylor
with 602 views
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Eric Siegel opened Predictive Analytics World with a view of using predictive analytics in enterprise risk management. Eric began by giving some examples of “macro” risk – single, catastrophic risk events. But his focus, and the focus of predictive analytics, is on “micro” risk – risk-based micro decisions in my terminology. These are risk decisions focused on a single customer, a single claim, a single loan. Examples include the risk of a customer becoming a loss by making a claim, leaving your customer base, failing to make payments on a loan. Only if these risks can be exposed, seen, can they be managed. And this means that predictive analytics practitioners must “kick down the door” of risk management and get them to focus on aggregated micro risks not just headline risks. [read more]

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How are Predictive Analytics related to Performance?

October 12, 2010 by Bruno Aziza
with 800 views
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A few months ago, I posted a video blog to start a conversation around the term "Analytics". I had asked you:How are "Analytics" unique?How are they different from "Key Performance Indicators"? What part of the organization should own "Analytics" development? Many of you responded with great suggestions that benefited the... [read more]

Call-For-Speakers - Deadline: June 4

May 8, 2009 by Eric Siegel
with 153 views
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Save-the-date for the next PAW: Oct 19-22, 2009 in Washington DC Speaker proposals deadline: June 4, 2009 Join Predictive Analytics World (www.predictiveanalyticsworld.com) to share how predictive analytics delivers a business impact for your organization. Here is the opportunity to present your work deploying predictive analytics,... [read more]

PAW: Reports from the Feb Conference - Next One in Sept

March 3, 2009 by Eric Siegel
with 118 views
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New flash: The next Predictive Analytics World will be held September, 2009 in Boston, MA. Stay tuned for more details.The inaugural Predictive Analytics World, February 18-19 2009, was an acclaimed success, with over 200 attendees from over 13 countries witnessing case studies from over 20 named companies that represent 11 industries.... [read more]

Some thoughts after attending Predictive Analytics World

February 24, 2009 by James Taylor
with 14,523 views
2

Copyright © 2009 James Taylor. Visit the original article at Some thoughts after attending Predictive Analytics World.Syndicated from b-eye networkLast week I was at Predictive Analytics World, a brand new show on the business value of predictive analytics. The show was a great success, I think, as it attracted a decent audience in... [read more]

PAW Analyzing and predicting user satisfaction with sponsored search

February 19, 2009 by James Taylor
with 191 views
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Live from Predictive Analytics WorldSugato Basu from Google presented on sponsored search (Ad Words) and how you can predict bounce rate, and thus user satisfaction, for a new ad. Ad Words, of course, are displayed when a search is made and tracking results involves tracking who clicks on the ads and whether they convert, explore the... [read more]

PAW: Predictive Modeling for E-Mail Marketing

February 19, 2009 by James Taylor
with 355 views
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Live from Predictive Analytics WorldArthur Hughes (author of Strategic Database Marketing) and Anna Lu of e-Dialog.com presented on predictive modeling for e-mail marketing. Arthur has been developing databases for database marketing for 30 years or so. Initially he focused on databases but found that people could not use them to make... [read more]

PAW: Cross Industry Challenges and Solutions in Predictive Analytics

February 19, 2009 by James Taylor
with 151 views
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Live from Predictive Analytics WorldThis session was a panel discussion on the cross-industry challenges and solutions in predictive analytics. Panel sessions are tough to blog so here are some highlights.More and more analysts are having to do their own extract, transform, load work to access databases so having modeling tools that... [read more]

PAW: The unrealized power of data

February 19, 2009 by James Taylor
with 207 views
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Live from Predictive Analytics WorldAndreas Weigend, former amazon.com Chief Scientist, gave a keynote on the unrealized power of data. He started with a historical perspective. In the 70s perhaps 10M used computers, mostly in the back office. By the 80s this had reached 100M and the front office. By the 90s the internet and search... [read more]

PAW: Predictive modeling and today's growing data challenges

February 19, 2009 by James Taylor
with 341 views
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Live from Predictive Analytics WorldMatt Kramer of Axciom and Jun Zhong of Wells Fargo discussed some of the challenges presented by data in the context of predictive models. Matt began by discussing some of the reasons for modeling - reducing costs, avoiding simplistic decisioning, predict attritition, optimize marketing spend etc.... [read more]

PAW: New Challenges for Developing Predictive Analytics Solutions

February 19, 2009 by James Taylor
with 244 views
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Live from Predictive Analytics WorldKhosrow Hassibi of KXEN and Will Tangalos of Wells Fargo presented together on the challenges of predictive analytics in the real world and on Wells Fargo as an example of how some of these challenges can be met. Khosrow began with an overview of the basic predictive analytic tasks:Understand the... [read more]

PAW: Completing the visitor targeting cycle

February 18, 2009 by James Taylor
with 237 views
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Live from Predictive Analytics WorldThomas Rose-Bolden from TaxBrain and Joshua Koran of ValueClick presented on visitor targeting. Joshua started discussing targeting. Online marketers try to reach the right visitors in the right context with the right message. A good result for clicking on a banner ad is 1 out of 1,000 so the click... [read more]

PAW: High-Performance Scoring of Healthcare Data

February 18, 2009 by James Taylor
with 361 views
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Live from Predictive Analytics WorldNatasha Balac from UC San Diego and Michael Zeller from Zementis (their product was blogged here and their support for the amazon.com compute cloud was discussed here) presented on the use of Medicare and Medicaid data to detect and prevent fraud. The high computing center at UC San Diego (San Diego... [read more]

PAW: The High ROI of Data Mining for Innovative Organizations

February 18, 2009 by James Taylor
with 195 views
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Live from Predictive Analytics WorldJohn Elder presented a collection of case studies to showcase the ROI of data mining. John started by making the point that many of his case studies had technical success but not business success - an interesting statistic. John sees three major ways that predictive analytics can help - streamlining,... [read more]

PAW: Five Ways to Lower Costs with Predictive Analytics

February 18, 2009 by James Taylor
with 219 views
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Live from Predictive Analytics WorldI am blogging live from Predictive Analytics World on behalf of SmartData Collective. Hopefully there will also be some podcasts. First up is Eric Siegel, program chair and President of Prediction Impact for the event. Eric defines predictive analytics as "business intelligence" technology that... [read more]