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Value at Risk Segmentation and Retention Campaigns

November 21, 2011 by Antonios Chorianopoulos
with 93 views
0

"Churn models estimate the churn propensity for each customer, indicating the likelihood of churn. Through simple computations and binning, customers can then be assigned to distinct groups based on their churn score. For instance, appropriate cut-off values can be selected and customers can be divided into groups of low, medium and high churn likelihood as a result of a churn model." [read more]

Social Software, Feature or Product?

October 22, 2011 by Michael Fauscette
with 107 views
2

"We have this debate running about social software and whether it's, for the most part anyway, a set of features that should be embedded in other products / platforms, or long term stand-alone products. The evolution of new applications can take a few different paths but there seems to be a pattern of sorts." [read more]

Salesforce Presents New Social Enterprise with Chatter, Mobility and Data

September 9, 2011 by Mark Smith
with 114 views
0

Salesforce.com’s social enterprise is a big step forward from the strategy it talked about at last year’s Dreamforce, and is now focused helping companies build social profiles of employees and customers that can managed and augmented with information about the individuals from other social networks. [read more]

Dreamforce 2011, the Recap

September 5, 2011 by Michael Fauscette
with 120 views
0

This year's Salesforce.com jamboree featured much messaging and buzz around what CEO Marc Benioff is calling the social enterprise. [read more]

Does Data Quality Matter in Social Media?

July 29, 2011 by Michele Goetz
with 219 views
0

"So, where is data quality necessary? Having a single customer view that is inclusive of social media profiles and engagement. At some point, us B2B marketers do need to move relationships out of the 2.0 world and into face to face engagements, particularly for complex sales. At this transition point, the social media profile becomes an invaluable part of the customer view." [read more]

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Predictive Analytics World New York City Conference Announces Speaker Line-Up

May 24, 2011 by Bobbe Cook
with 128 views
0

Predictive Analytics World, the business-focused event for predictive analytics professionals, managers and commercial practitioners, today announced the speaker line-up for the October 17-21, 2011 conference in New York City, New York [read more]

Social CRM Mainstreaming Continues With Hearsay

February 3, 2011 by Brent Leary
with 1,049 views
0

I just finished up doing some "judge work" for this year's Gartner/ 1to1 Media CRM Excellence Awards in the category of Social Engagement. I can't get into any details as the winners will be announced at next month's conference, but I can say I was really impressed with what companies are doing today in order to improve the customer... [read more]

Big Data, Big Problems

November 10, 2010 by Avanade Avanade
with 577 views
0

The Global Survey of Big Data was conducted by Kelton Research, an independent research firm on behalf of Avanade, in August 2010. Avanade provides business technology services that connect insight, innovation and expertise in Microsoft technologies to help customers realize results. For more details on this research or to download a copy of the findings, please visit www.avanade.com/bigdata [read more]

The opportunity for opportunity analytics

June 16, 2010 by James Taylor
with 886 views
0

Some time ago Neil Raden and I did some research on analytics. It was clear as we did this that there were two main threads of analytic use in companies - risk analytics and opportunity analytics. I blogged before on the use of analytics to manage risk one risk at a time so I thought I would write about opportunity analytics. Risk... [read more]

How to Drive Results Quickly...

June 14, 2010 by Sundeep Kapur
with 1,412 views
0

1) Understand your Customers Don't assume your previous customer insights hold true, economic challenges can change consumer views dramatically. Focus your research investments on customer behavior and tracking tools rather than branding. Create and disseminate engaging, relevant messages based on an understanding of customers'... [read more]

Moving to the People-centric Enterprise

June 13, 2010 by Michael Fauscette
with 436 views
0

The fun thing about trying to figure out what might happen next in software and business in general is the ability to evolve your thinking over time as you gain more data and more clarity. I suppose that's why IDC's tag line is "analyze the future", that's effectively what my job is, at least a large part of it. Sometimes the process is... [read more]

My Regression Theory on Organizational Destruction

June 8, 2010 by Jill Dyché
with 386 views
0

In which Jill confirms that everyone who runs backwards does so awkwardly. It’s a familiar story. An executive at a Fortune 1000 company leaves to start his own business. The market craters, his business falters, and he returns hat in hand to his old firm and resumes his old job. This just happened to a client of mine, a brilliant... [read more]

CRM Paradigm Shift

May 30, 2010 by Harish Kotadia, Ph.D.
with 1,089 views
0

Having watched the CRM (R)evolution for over a decade, I am very excited about the developments that have taken place over the last few years. Four important technological trends have the potential to fundamentally change the way organizations “manage” relationship with their customers and revolutionize CRM. These tech trends are:... [read more]

5 Lessons Social CRM can Learn from CRM

May 17, 2010 by Harish Kotadia, Ph.D.
with 1,048 views
6

I have been implementing CRM Solutions for a decade, having successfully managed many large CRM projects for Fortune 500 companies in the US with high level of client satisfaction. Yes, you read that right – CRM project client satisfaction is not an oxymoron (it can be done and we even won “Best Project” award to prove it,... [read more]

It’s Time for Social Service Level Agreements

May 12, 2010 by Jacob Morgan
with 192 views
0

My idea of SSLAs (social service level agreements) would take the concept of the SLA and just apply it to the social web but hopefully in a much simpler way.  I’m not stuck on the term here and perhaps SSLA might not even be the best term for this, maybe Terms of Social Customer Engagement (ToSCE) or Terms of Social Engagement... [read more]

My 3 Wishes from the Marketing Genie

May 5, 2010 by Terri Rylander
with 534 views
0

Remember watching cartoons about Aladdin and the magic lamp? I always hoped I’d find a magic lamp on a beach somewhere and I’d be granted three wishes. Didn’t you wish you could have three wishes too? Well today I’m setting aside my marketing hat, my BI hat, and my corporate sustainability hat. I’m putting on my customer hat and... [read more]