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Data Mining

Swimming with the Smarter Customer: The Speedo International Story

February 6, 2012 by Brent Leary
with 87 views
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Diego Cervo/shutterstock

Speedo’s ecommerce team got busy figuring out what analytics capabilities they wanted. They were looking for a solution that “would let us go to another level of thinking, beyond looking at visitors and traffic. We wanted to really understand the customer, how they behave, how they think and how they liked to be interacted with, so that we could optimize marketing, retention and recruitment.” [read more]

Revolution Analytics Hosts Contest on Business Predicting the Future

February 3, 2012 by David Menninger
with 73 views
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Lukiyanova Natalia / frenta/shutterstock

What software vendors, industry analysts and others call predictive analytics may be described more accurately as data mining. Data mining includes both predictive and descriptive analytics. Predictive analytics is used to predict future occurrences, such as the likelihood of an individual customer purchasing a particular product. [read more]

Christmas 2011: a Great Example of Smarter Commerce in Action

February 3, 2012 by Brent Leary
with 104 views
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bazilika/shutterstock

This is a great example of customers understanding what technology can do, and expecting vendors to find ways to leverage it to continuously improve their shopping experience. And improving the experience is crucial to keeping customers satisfied. According to the ForeSee study, satisfaction scores are important because a one-point change in website satisfaction can predict a 14% change in revenues generated on the web. [read more]

A Swarm of Nano Quadrotors: The flying robot video you absolutely must watch

February 2, 2012 by Bob Gourley
with 167 views
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As a technologist I would like to remind you all that every future use case for incredibly capable systems like this will involve IT with moving parts, and all IT with moving parts requires IT guys to fix them when they break. So guess what CIOs, increasingly you are going to be the person that is turned to for robot repair. [read more]

Data Mining Guest Post: Eric Greenwood

January 27, 2012 by Sandro Saitta
with 96 views
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In a dark room, data mining is like emergency lights that come on and provide much needed guidance and direction. Without the benefit of online storage to relieve the mounting pressure from data overload, though, small and medium-sized businesses are in danger of being too busy to see the light. [read more]

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The ‘Big Data’ Buzz – Revolution or Evolution?

January 25, 2012 by Bernard Marr
with 427 views
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Photo by Bruce McKay via Flickr

In this post, Bernard Marr discusses whether the emergence of big data analytics means a revolution or more an evolution of the way we collect, analyse and use data to inform management decision-making. [read more]

Big Data, Enterprise Data and Discrete Data

January 25, 2012 by Steve Sarsfield
with 153 views
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An organization’s data management maturity plays a role in big and little data. If you’re still managing your customer list in a spreadsheet, it’s probably something you started when your company was fairly young. Now, the uses for the data should be expanded and you are still stuck in the young company’s process. Something that was agile when you were young is inefficient today. [read more]

Building Blocks for Your Social Data Integration Solution

January 23, 2012 by Ram Subramanyam Gopalan
with 132 views
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Ideally, a long-term solution - what we might lengthily call a Enterprise Social Data Integration Platform - should support all four categories of use cases and also all (as many as possible!) departments in the enterprise. Venturing into system building territory, a basic functional flow will help in slotting the basic building blocks of such a solution. [read more]

As Chief Yahoo Resigns, Can Big Data Save Stumbling Company?

January 18, 2012 by Brett Stupakevich
with 195 views
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...in much the same way retailers do to figure out where to locate their stores and how they affect consumer spending. Dignan says Yahoo’s biggest asset is data and if Thompson can harness that data, Yahoo might be able to save itself and create value for its shareholders without having to go private, break up or sell out. [read more]

Applying Big Data to 2011 Holiday Shopping Information

January 16, 2012 by Brett Stupakevich
with 102 views
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Lightspring/shutterstock

Thanks to the use of analytics, retailers have become much more adept at identifying the degree to which they can discount products and still achieve certain profit margins. Analytics can also help retailers look more closely at correlations between discounting certain items and the cross-sell opportunities these might create (e.g. if we offer 30% off this set of children’s coats, what’s the likelihood that shoppers will also purchase hats, scarves, and/or gloves that are priced at X?). [read more]

Brand Management in the Age of the Connected Consumer

January 16, 2012 by Teradata Experts
with 326 views
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This “omni-channel” consumer is becoming the norm as smartphones replace less sophisticated feature phones and adoption of digital channels like email and social media proliferate. These individuals represent a more highly engaged audience that invests mindshare in brand relationships. They are the target of any b-to-c business, especially retailers. [read more]

Extract Meta Concepts Through Co-occurrences Analysis and Graph Theory.

January 13, 2012 by cristian mesiano
with 105 views
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The main concept behind “latent semantic” lays on the assumption that words that occur closely in the text are related to the same semantic construct. Based on this principle the LSA (and partially also the PLSA ) builds a matrix to keep track of the co-occurrences of the words in text, and it assigns a score to these co-occurrences considering the distribution in the corpus as well. [read more]

9 Funky New Tech Job Titles for the 21st-Century Organization

January 11, 2012 by Joe McKendrick
with 200 views
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kovacevic/shutterstock

ComputerWorld’s Mary Pratt just published what may be some key emerging tech job roles for the 21st-century organization. Anyone have these titles yet in their companies? My suspicion is that many of these job descriptions already exist, and are being absorbed into existing positions. [read more]

The Promise and Challenge of Using Big Data to Address World Problems

January 9, 2012 by Brett Stupakevich
with 161 views
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...we’re blogging about additional options for people across the globe to use data and tools to learn about and contribute to a variety of quality of life improvements. [read more]

Is Big Data at Risk of Unleashing Big Brother?

January 5, 2012 by Bill Franks
with 341 views
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Privacy is always a flash point. With the advent of big data, privacy is only going to be even more of a concern. The fact is that many sources of big data contain highly detailed information on what people are doing. [read more]

Questions to Ask When Choosing a Social Media Monitoring Vendor

January 5, 2012 by Maggie Fox
with 270 views
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Listening to the voice of your consumer in social media is fast becoming a strategic imperative.  According to a recent survey by Leger Marketing, the majority of companies have some kind of social media listening strategy in place.  For some, this means a simple and free solution like Google Alerts, while larger organizations... [read more]