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email marketing

Are Unsubscribe Confirmation Emails CAN-SPAM Compliant?

April 28, 2010 by Cari Birkner
with 783 views
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A new article in Email Responsibility discusses the debated topic of unsubscribe confirmation emails. Recently, the writer of the article unsubscribed from an Omaha Steaks email and received a “we have removed your email address” confirmation email message.  It was the authors first time ever receiving an email of this kind,... [read more]

Here are 6 of 17 Best Practices

March 1, 2010 by Sundeep Kapur
with 456 views
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A group of marketers got together last week to chat about best practices in email marketing. The discussion was an effective recap for many and certainly a comprehensive guide for those just starting off. We spoke about 17 things a marketer needs to do to keep their consumer engaged. Here are a few key ideas we spoke about. Number 2... [read more]

Email Resolutions for 2010 - Part II

January 26, 2010 by Sundeep Kapur
with 103 views
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Here are the other six resolutions for an email marketer in 2010. Here are the first six from yesterday. 7. I will work with the call center, brick & mortar channels – yes, we all resolve to do it each year. But here is what you should do – first engage them by pushing offers their way, & two show them all the different ways... [read more]

Surprising Email Study

November 2, 2009 by Cari Birkner
with 119 views
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A recent survey conducted in Boston, MA, by smartFOCUS revealed that a staggering 75% of respondents had bought products or services as a direct result of receiving an email from a vendor. The story, found in Reuters, also exposed that the preferred method of receiving marketing messages from vendors was email (62%), followed by direct... [read more]

Email Marketing Continues to Thrive, Say the Stats

September 29, 2009 by Cari Birkner
with 106 views
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A lot of businesses and consumers are really feeling the hammer come down fiscally, and the advertising industry is no exception. Over 37% of print marketers and between 8% and 20% of TV and radio marketers have been cutting back significantly since last year (link). For those of us in the email marketing industry, we’ve seen the... [read more]

First Impressions

August 26, 2009 by Sundeep Kapur
with 87 views
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As an eMarketer it’s easy to focus on the normal email campaigns, these are the ones that you most recently perfected, received management buy-in and the ones with current response data. Odds are you’re planning a couple weeks in advance too, never looking too far back so it becomes easier and easier to forget the welcome campaign that... [read more]

The Golden Rule

August 25, 2009 by Sundeep Kapur
with 123 views
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We all know to Do unto others… but I never really considered it applying to email marketing until now. Merritt Colaizzi recently posted 2 key e-mail tips from SmartBrief and her first tip focuses on this rule as a caution to avoid sending too often to your recipients.Maybe the best caveat to apply to this tip is that your message needs... [read more]

What does the email address say about the customer?

August 24, 2009 by Sundeep Kapur
with 87 views
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A recent article on TechCrunch discussed the fact that Gmail recently passed AOL as the third largest email provider. This shouldn't be a surprise to most marketers, as we've seen a downturn in AOL users and a rise in Gmail users (though it should be noted that Yahoo and Hotmail still make up between 35 -40% of most email lists.)What is... [read more]

Conducting A/B Tests: Subject Lines

May 6, 2009 by Sundeep Kapur
with 114 views
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Ask any email marketer and they’ll likely agree that testing subject lines is a good practice… but ask them if they are running split tests and you’ll probably end up with a number of good excuses – our list is too small, it’s hard enough to come up with one good subject line, there’s not enough time, we’re not sure it’s really worth it... [read more]

Email Gaining Ground, Says Forrester

May 1, 2009 by Cari Birkner
with 81 views
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A study by Forrester Research and covered by Ken Magill at DirectMag  finds interesting stats on how  email marketing has been effected by today’s economy. Forrester reported a slight increase in consumer e-mail purchases from November to April. The study polled 2,000 North Americans in November and again in April. In November, 42% of... [read more]

Five Segmentation Must-Dos

April 30, 2009 by Sundeep Kapur
with 129 views
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We’ve all read how precision targeting is the key tactic to creating relevance and engagement. To achieve this precision, you have to focus on your segmentation strategy; here are five points to drive a successful segmentation strategy:1) Select recipients based on past behavior – including buyer/ non-buyer; RFM Score; previous... [read more]

Invest in your Online Program

April 28, 2009 by Sundeep Kapur
with 91 views
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Thanks to all who joined our Service in Action call last Friday that detailed our Annual Panel of Peers; I wanted to highlight some of the points discussed and general conclusions on our industry.Overall, the sales or market penetration is down for many businesses yet the web continues to shine. On the selling-side the web accounts for... [read more]

Carbon Footprints (Across your Inbox)

April 27, 2009 by Sundeep Kapur
with 51 views
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It’s easy to see how junk mail could impact the environment – those printed direct mail pieces that you find as inserts, mailers and flyers may never make it to the recycle bin so they end up in the regular trash… millions of trees, used to convey expensive, unread marketing messages.We all know that SPAM is the junk mail equivalent in... [read more]

Embracing Email Authentication a Must

April 23, 2009 by Cari Birkner
with 167 views
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The Online Trust Alliance (www.otalliance.org) announced that 56% of government websites and only 45% of major online retailers have implemented an email authentication system. This could spell major trouble in inboxes worldwide. Phishing scams, brand theft, and deceptive marketing tactics could essentially run amuck, spoofing emails... [read more]

ESPC Sets Deadline to Require MD5 Hash Encryption

April 22, 2009 by Cari Birkner
with 125 views
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As of September 1, 2009, MD5 hash suppression file encryption will be required for all ESPC members. Stolen suppression files and lingering cases of suppression list abuse have long plagued marketers, who are required by CAN-SPAM to share suppression lists with affiliates and these sometimes end up in the... [read more]

eEvolution

April 13, 2009 by Sundeep Kapur
with 91 views
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We recently completed a series of blog posts entitled Email and… focusing on combination strategies to integrate your Email campaigns with Video, Twitter, Mobile, Facebook, Surveys as well as tactics to integrate these approaches into your eMarketing and move your recipients to the next level of interaction.These integration tactics... [read more]