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social network analysis

Rise of Social CRM and how IT & BPO Companies can Profit from it

April 18, 2010 by Harish Kotadia, Ph.D.
with 376 views
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In my first post of this year published on January 2nd, titled 2010: Year of Social CRM, I highlighted why Social CRM is important and why NOW is the time to invest in it. In little more than three months since then, many CMOs and brand managers have realized the need for engaging Customers through Social Media channels and companies... [read more]

Socializing

March 3, 2010 by Patti Anklam
with 324 views
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I recently tweeted an observation of David Weinberger's on how our language has shifted: Over the past decade, we’ve gone from talking about social circles to social networks. A circle draws a line around us. Networks draw lines among us. I liked the way he phrased it, and I also note that it is the word social that connects the... [read more]

Some thoughts on advanced analytics in 2010

December 21, 2009 by James Taylor
with 385 views
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Copyright © 2009 http://jtonedm.com James Taylor Syndicated from BeyeNetwork James Kobielus had a nice list of Advanced Analytics Predictions For 2010 over on the Forrester blog. As usual James is thought-provoking with some interesting predictions. Let’s start with the one’s with which I agree most strongly. Advanced... [read more]

Twitter Analytics : Which usage behavior attracts many followers?

May 5, 2009 by Themos Kalafatis
with 184 views
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This is the first part of a series of posts where Data Mining and Text Mining will be applied to extract potentially useful facts about the usage of Twitter and to draw some conclusions such as what makes a Twitter account interesting enough to other users.The conclusions that will be presented here are from the analysis of 3651... [read more]

Twitter, Twitter Everywhere

May 1, 2009 by Sundeep Kapur
with 123 views
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Twitter is gaining more press coverage each day, it’s easy to use and an effective way to communicate; the challenge many businesses face is how to use it correctly, here are a few points to keep in mind when seeking to create an effective Twitter presence.First, as a business you should create a Master Personality on Twitter – your... [read more]

“MySpace is the Bar, Facebook the Backyard BBQ, and LinkedIn the Office”

April 29, 2009 by Tom Anderson
with 224 views
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Posting a brief follow up to yesterdays post.Just got back from the MRANE event. Right after my talk which ended on some of the work we’ve been doing with Social Network Research, John from LinkedIn spoke about using  LinkedIn for B-B Sample. He mentioned how LinkedIn sample has helped their clients “cut down on the sample sizes through... [read more]

Twitter Analytics: Words that make a difference

April 27, 2009 by Themos Kalafatis
with 139 views
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Predictive Analytics are already widely used on Twitter to extract potentially interesting insights. On previous posts we discussed:Sentiment Analysis and OntologiesAnalyzing the biographies of Twitter users and identifying clusters of similar users.Cluster Analysis on the thoughts of Twitter usersIdentifying the values and beliefs of... [read more]

Driving Marketing Effectiveness and Efficiency from Within using Social Media

April 27, 2009 by Michele Goetz
with 119 views
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I wonder if the real value of social media for B2B marketing is not the external use to drive sales and customer relationships, but to improve marketing capabilities and become more efficient.In 2007, the company I worked for set up a social network and everyone was commanded to create a profile and connect with our fellow marketers.... [read more]

B2B Social Media - Has Marketing Effectiveness and Efficiency Improved?

April 27, 2009 by Michele Goetz
with 191 views
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How much effort do you need to put into social media before it pays off in B2B? The answer probably has to do with what you expect from social media in the first place. The problem I see for B2B social media marketing is that instead of 1) increasing marketing effectiveness by facilitating sales and deepening customer relationships... [read more]

Social Analytics?

April 25, 2009 by Michael Fauscette
with 529 views
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   Do you ever have those moments when something someone says in a conversation is the one missing piece of a puzzle you didn't even know you were trying to solve? An idea that causes several disassociated ideas to form a solid, clear picture in your mind after weeks of trying to sort out your thoughts. I suppose it's not... [read more]

When graphs, piecharts and all else fails... Dilbert to the rescue!

April 22, 2009 by Tim Manns
with 237 views
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If you work in a Marketing or Sales department then you probably have the challenging task of convincing your less technical colleagues of the benefit of using your awesome customer insights.I'm quite proud of the social network analysis (SNA) that I'd first completed months ago. It is refreshed each month (the data warehouse load is... [read more]

Twitter gains salesforce.com support, anticipating the next great thing?

March 30, 2009 by Michael Fauscette
with 141 views
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Welcome Mary Wardley with this guest post. Mary is IDC's vice president of CRM and Applications research in my Software Business Solutions Group. Catch up with her on Twitter @mwardley. This week Twitter took another giant step up the credibility ladder with salesforce.com's addition of Salesforce CRM for Twitter to their Service Cloud... [read more]

Social Networking Analytics

March 30, 2009 by Timo Elliott
with 144 views
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SAP BusinessObjects Innovation Center has just unveiled a great new prototype called Enterprise Social Networking (ESN). It aggregates existing enterprise data, using business intelligence techniques to display and discover organizational relationshipsThere have already been lots of products available to visualize public social networks... [read more]

Interview: Françoise Soulie Fogelman, KXEN

March 27, 2009 by AjayOhri
with 236 views
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This week KXEN launched its social network analysis tool, thus gaining a unique edge in being the first to launch social network tools for analytics. Having worked with KXEN as an analyst for a scoring model, I am aware of the remarkable innovations they bring to their premium products. In an exclusive interview, KXEN’s Vice President... [read more]

KXEN releases Social Network Analysis tool

March 24, 2009 by AjayOhri
with 107 views
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KXEN, the automated model making software company added one more innovation by being one of the first major data mining and analytics vendors in releasing an analytics tool for Social Network AnalysisFrom the Press ReleasePress releaseSan Francisco, Paris, London, March 24th, 2009New Social Network Analysis Module Strengthens KXEN... [read more]