More or Less? Monetization Based on Facebook’s Business Model
Photo by RambergMediaImages via Flickr
Startups usually succeed because of a single major product or business innovation. Google is unusual in that they succeeded because of two major innovations: their core search product, and their keyword advertising business model. Back in 2000, when Google was wildly popular but generating no revenue, the conventional wisdom was... [read more]
Facebook’s Response to Yahoo’s Patent Lawsuit
Countersuing gives Facebook the best chance of fending off Yahoo’s lawsuit – and therefore not rewarding patent lawsuits. And signaling they are only doing so in response to Yahoo (hence might drop the suit if Yahoo does) keeps them on the right side of innovation. [read more]
Facebook: Why is Nobody Listening?
Summary: One headline this week read, Procter & Gamble would lay off 1,600 after discovering that advertising on Facebook is free. But how many of your 2000 fans bother to take part in the conversation? Less than half a percent. Learn from Red Bull, Coca-Cola and Nike! Or maybe NOT. I just got back from... [read more]
What are Advanced Segments in Google Analytics and Why Should You Use Them?
Take the time to get familiar with Google Analytics Advanced Segments and create custom segments that makes sense for your web strategy. I promise you will find actionable data that ensures as a Web Analyst or a SEO, YOU won’t suck! [read more]
Social Media Roundup for January 13
This week Google implemented “Search plus Your World,” a bit of a controversial change to its searches – it integrates Google+ comments into standard searches. Google+ members or those just signed into Google will be able do a regular search of the web as well as their own Google+ network – circles, photos, posts and more. [read more]
Facebook By The Numbers: Measuring My Friends On The Social Network
Not only is Facebook increasingly synonymous with social media usage, but it’s ubiquity reaches more than 7 out of 10 web users every month, and a growing number of weekly and daily users like myself. Here’s a few more ways to understand the impact of Facebook: Time spent on Facebook accounts for about 1 out of every 5 minutes... [read more]
The Future of Social Networks
When the telephone was invented the first networks were private, typically between rich individuals and their industrial interests. Pretty quickly, though, people wanted to be able to talk to each other without the need to worry about multiple networks and, of course, we regard this as a basic requirement of any telephony solution... [read more]
Facebook's Growing Web Platform
"So, is Facebook the new web platform or perhaps just increasingly the "onramp" of choice for more and more people to "do" stuff on the web. In fact Facebook is increasingly an important part of search, with people using the curated content and their own network to get information and advice. One thing's for sure, revenue is growing rapidly and the changes in just a year seem to be feeding even more growth in time spent and revenue...and also personal value? C." [read more]
The Social Web as a Customer Support Channel
"SaaS vendors have a high service level with their customers, of course, so having some public way to update status and maintenance downtimes, is essential. Using social channels for support isn't just limited to software vendors though. The concept of opening up social communication channels to reach customers "when, where and how" they choose, applies across a broad range of industries, BtoC and BtoB." [read more]
Has Personalized Filtering Gone Too Far?
In a world of plenty, algorithms may be our saving grace as they map, sort, reduce, recommend, and decide how airplanes fly, packages ship, and even who shows up first in online dating profiles. But in a world where algorithms increasingly determine what we see and don’t see, there’s danger of filtering gone too far. [read more]
Engaging Customers on Facebook
In preparing for a webinar this week with Lithium Technologies on Facebook and your brand, I spent a bit of time researching best practices for engaging customers on Facebook. I've pulled together a list and thought it might be useful to share some ideas and techniques that some companies are finding effective on Facebook and other... [read more]
Analysis of Facebook status updates
The Facebook Data Team has published an analysis of the status updates of Facebook users, by categorizing words according to the 68 categories of the Linguistic Inquiry and Word Count Dictionary, and tabulating the frequencies of their use. It's fairly interesting to see this kind of analysis applied to Facebook, but unfortunately doesn'... [read more]
Facebook Modernizing to C++
Facebook is improving its website by converting PHP, a modern scripting language, to the low-level C++ language. I'm shouting hallelujahs! Worried that C++ was too dangerous for the web, the software industry ripped out features, made it run from a managed server, and renamed it Java. Almost a decade ago, I looked for books on how... [read more]
The interoperability of social networks
Google recently added a caustic warning message when users attempt to export their Google Contacts to Facebook: Hold on a second. Are you super sure you want to import your contact information for your friends into a service that won’t let you get it out? Facebook allows users to download their personal information (photos, profile info... [read more]
Why trust Facebook with our history?
Scott Rosenberg discusses the digital records we leave of our day-to-day existence, and wonders why anyone would entrust them to Facebook. It's a good question. Many of us don't have the zeal of a Gordon Bell when it comes to monitoring and recording our lives. But we're recording big sections all the same, with our conversations,... [read more]
Facebook ‘Hilarious Video’ Phishing Attack is Spreading Quickly
Be careful out there! A Facebook phishing scam is running rampant this weekend — the third widespread attack on the site in as many weeks. The scheme attempts to steal your Facebook login credentials, install malware on your computer, and grab your home address. The attack is spread via a “hilarious video” posted to Facebook... [read more]
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“Hi Farnaz,I think the graph type shown in your article is a scatterplot, not a bubble plot. And scatterplots are not an invention of the 'Big Data' age. In fact, they were invented way back in 1833 by Sir John Frederick W. Herschel.It's tough to get an exact definition of Bubble Plot, but when I think of the differences between Bubble and Scatter, I think of aggregation levels. Bubble plots ...”
“David, I'm not so sure that the judge had ruled that the API's are copyrightable. You write, "where it was decided that Google's re-implementation of Java APIs in the Android OS did infringe Oracle's copyright." As of this morning on Friday, May 11th, Judge Alsup has not ruled on that issue.See Grocklaw at: Oracle's Denied Motion For JMOL on Fair Use, as ...”