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What are Advanced Segments in Google Analytics and Why Should You Use Them?

January 22, 2012 by Dominick Frasso
with 374 views
2

Photo by David Huang via Flickr

Take the time to get familiar with Google Analytics Advanced Segments and create custom segments that makes sense for your web strategy. I promise you will find actionable data that ensures as a Web Analyst or a SEO, YOU won’t suck! [read more]

Social Media Roundup for January 13

January 13, 2012 by Maggie Fox
with 81 views
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This week Google implemented “Search plus Your World,” a bit of a controversial change to its searches – it integrates Google+ comments into standard searches. Google+ members or those just signed into Google will be able do a regular search of the web as well as their own Google+ network – circles, photos, posts and more. [read more]

Facebook By The Numbers: Measuring My Friends On The Social Network

November 25, 2011 by Matthew Hurst
with 136 views
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Not only is Facebook increasingly synonymous with social media usage, but it’s ubiquity reaches more than 7 out of 10 web users every month, and a growing number of weekly and daily users like myself.  Here’s a few more ways to understand the impact of Facebook: Time spent on Facebook accounts for about 1 out of every 5 minutes... [read more]

The Future of Social Networks

October 24, 2011 by MIKE20 Governance Association
with 555 views
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When the telephone was invented the first networks were private, typically between rich individuals and their industrial interests.  Pretty quickly, though, people wanted to be able to talk to each other without the need to worry about multiple networks and, of course, we regard this as a basic requirement of any telephony solution... [read more]

Facebook's Growing Web Platform

September 28, 2011 by Michael Fauscette
with 66 views
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"So, is Facebook the new web platform or perhaps just increasingly the "onramp" of choice for more and more people to "do" stuff on the web. In fact Facebook is increasingly an important part of search, with people using the curated content and their own network to get information and advice. One thing's for sure, revenue is growing rapidly and the changes in just a year seem to be feeding even more growth in time spent and revenue...and also personal value? C." [read more]

The Social Web as a Customer Support Channel

September 16, 2011 by Michael Fauscette
with 239 views
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"SaaS vendors have a high service level with their customers, of course, so having some public way to update status and maintenance downtimes, is essential. Using social channels for support isn't just limited to software vendors though. The concept of opening up social communication channels to reach customers "when, where and how" they choose, applies across a broad range of industries, BtoC and BtoB." [read more]

Has Personalized Filtering Gone Too Far?

August 15, 2011 by Paul Barsch
with 239 views
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In a world of plenty, algorithms may be our saving grace as they map, sort, reduce, recommend, and decide how airplanes fly, packages ship, and even who shows up first in online dating profiles. But in a world where algorithms increasingly determine what we see and don’t see, there’s danger of filtering gone too far. [read more]

Engaging Customers on Facebook

March 21, 2011 by Michael Fauscette
with 81 views
1

In preparing for a webinar this week with Lithium Technologies on Facebook and your brand, I spent a bit of time researching best practices for engaging customers on Facebook. I've pulled together a list and thought it might be useful to share some ideas and techniques that some companies are finding effective on Facebook and other... [read more]

Analysis of Facebook status updates

December 30, 2010 by David Smith
with 1,703 views
2

The Facebook Data Team has published an analysis of the status updates of Facebook users, by categorizing words according to the 68 categories of the Linguistic Inquiry and Word Count Dictionary, and tabulating the frequencies of their use. It's fairly interesting to see this kind of analysis applied to Facebook, but unfortunately doesn'... [read more]

Facebook Modernizing to C++

November 13, 2010 by Doug Lautzenheiser
with 51 views
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Facebook is improving its website by converting PHP, a modern scripting language, to the low-level C++ language.  I'm shouting hallelujahs! Worried that C++ was too dangerous for the web, the software industry ripped out features, made it run from a managed server, and renamed it Java. Almost a decade ago, I looked for books on how... [read more]

The interoperability of social networks

November 10, 2010 by Chris Dixon
with 553 views
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Google recently added a caustic warning message when users attempt to export their Google Contacts to Facebook: Hold on a second. Are you super sure you want to import your contact information for your friends into a service that won’t let you get it out? Facebook allows users to download their personal information (photos, profile info... [read more]

Why trust Facebook with our history?

August 24, 2010 by Stephen Baker
with 1,125 views
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Scott Rosenberg discusses the digital records we leave of our day-to-day existence, and wonders why anyone would entrust them to Facebook. It's a good question. Many of us don't have the zeal of a Gordon Bell when it comes to monitoring and recording our lives. But we're recording big sections all the same, with our conversations,... [read more]

Facebook ‘Hilarious Video’ Phishing Attack is Spreading Quickly

May 30, 2010 by Pam Dyer
with 1,133 views
2

Be careful out there! A Facebook phishing scam is running rampant this weekend — the third widespread attack on the site in as many weeks. The scheme attempts to steal your Facebook login credentials, install malware on your computer, and grab your home address. The attack is spread via a “hilarious video” posted to Facebook... [read more]

Calculate the Value of Your Facebook Page

May 19, 2010 by Pam Dyer
with 580 views
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Marketers are clamoring for data to determine the ROI of their social-media efforts, and a new free tool called the Social Page Evaluator, from social media management company Vitrue, is here to help. It’s designed to assist marketers as they try to get a better grasp of the value of a brand’s Facebook Page. A Facebook Page is... [read more]

Social Media: Tracking Its Exponential Growth [Stats, Video]

May 10, 2010 by Pam Dyer
with 842 views
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  Many of you are probably familiar with Social Media Revolution, a fantastic video created last year by Erik Qualman that examined the explosion of social media onto the modern scene. It did an excellent job of explaining the importance of the social Web and its impact on society. Erik is also the author of the... [read more]

Early Indications April 2010 The Web of Opinion: Metadata as conversation

April 29, 2010 by John Jordan
with 315 views
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In the beginning, there was data, enumerating how many, what kind, where. Data was kept in proprietary formats and physically located: if the library was missing the Statistical Abstract for 1940, or some other grad student had sequestered it, you had little chance to determine corn production in Nebraska before World War II. Such... [read more]