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How Predictive Analytics Turns Banks into Fortune Tellers

November 3, 2011 by Brett Stupakevich
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"By mapping the connections among them, banks—or any company for that matter—can see the assumptions they’ve made, then use those assumptions as well as the pertinent data to “see what happens” when they change some of their assumptions." [read more]

PAW: Predictive modeling and today's growing data challenges

February 19, 2009 by James Taylor
with 341 views
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Live from Predictive Analytics WorldMatt Kramer of Axciom and Jun Zhong of Wells Fargo discussed some of the challenges presented by data in the context of predictive models. Matt began by discussing some of the reasons for modeling - reducing costs, avoiding simplistic decisioning, predict attritition, optimize marketing spend etc.... [read more]