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By Cheryl D. Krivda
Insuring Healthcare's Future: Facing the challenges of healthcare reform, Blue Cross and Blue Shield of Minnesota employs analytics to reshape its business.
Case Study:
Gold Standard: The Austrian bank BAWAG PSK achieves a sixfold increase in campaign success rates.
By Colleen Marble:
Less Cost, More Care: Centene uses data to lower costs while improving patient outcomes.
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Stephen Baker is the author of The Numerati & a journalist with 20 years of experience at BusinessWeek. More »
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James Taylor is CEO and Principal Consultant at Decision Management Solutions and a leading expert in decision management. More »
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