There is now a steady stream of newspaper columns, magazine articles and blogs about how organizations should respond to the global economic downturn. Each writer voices their own opinion. But who is to know if their suggestions are correct?

An upcoming four-part webcast series may provide a more balanced and engaging view because each webcast will feature a discussion of experts, not a lecture. The series title is Radical times require radical action. To register, click on the title’s hypertext link. The unique aspect of these webcasts hosted by www.BetterManagement.com is that prominent CEOs will be the moderator with two to three participants who are established authors, faculty, consultants and thought-leaders. They are names many will recognize. Here is the line-up with each 60 minute webcast starting at 11:30am EDT:


07 Jan 2009. “The wake-up call.” If you haven’t begun to think through the implications, this is your wake up call.

14 Jan 2009. “Where to focus.” You can’t do everything. Focus, alignment and agility will be the keys to success.

28 Jan 2009. “Creating sustainable advantage.” When putting the ideas into action, how will we need to adapt?

04 Feb 2009. “Marketing your way out.” How will we need to think about customers, brand and contact strategies?


Listening to discussions can be easier than reading, particularly when those talking debate their strong ideas. Tune in.