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Efficient DAM Systems for Revitalizing the Content Marketing Platform

March 4, 2015 by Anand Srivastava

Content marketing.

Content Marketing has shaped up pretty effectively in the recent times and this post signifies the rise in unison with the Digital Asset Management. Out here we focus upon the core-competencies of effective content and how the DAM hierarchy works towards revamping the same.[read more]

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Why We Must Declare War on Data Obesity

March 3, 2015 by Bernard Marr
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The Big Data Guru column.

Food is a necessity to life and I think an argument can be made that data is a necessity to a modern business; we need data in business to gain insights and make better decisions. But just as we must choose the right foods in the right amounts to keep us healthy, businesses must be judicious about what data they collect. We are collecting so much in many cases that it is becoming unhealthy and costly.[read more]

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Better Marketing With Big Data

March 2, 2015 by Anand Srinivasan
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Marketing with big data.

With big data, marketers can now test assumptions on a massive number of data points and derive insights that are typically not possible with regular surveys.[read more]

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How Big Businesses Can Benefit from Investing in the Cloud

March 2, 2015 by Rick Delgado

The cloud.

Energy savings, improved globalization efforts, and experimental flexibility--these are just a few of the valuable benefits that cloud computing could provide your enterprise.[read more]

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How to Really Make Cloud Computing Work

February 27, 2015 by Rick Delgado

Cloud computing.

Cloud computing is only a tool, albeit a tool with man different functions. Figuring out the best ways to make the tool work for you requires practice and patience. Though it may take a while, starting small and eventually growing into it will help you better take advantage of all that the cloud has to offer. By working diligently with the cloud, you’ll be able to understand more and increase everything you’re capable of as well.[read more]

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The Economic Impact of Cloud Goes Beyond Business Cost Savings

February 26, 2015 by Anand Srinivasan

Cloud computing.

RingCentral published a report last year in conjunction with Forrester that looked into the economic impact of adopting cloud. According to the study, enterprises, with an average size of 600 employees, tend to save as much as $512,000 over PBX systems, another $95,200 over CRM system integration and could potentially increase revenue by as much as $5.3 million.[read more]

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Big Data News Bulletin: The Stories You Can't Miss in Feb/March 2015

February 26, 2015 by Bernard Marr

Big data news bulletin.

Barack Obama is said to have hand-picked D J Patil as the US Government’s first ever Chief Data Scientist. Patil made his name working for a long list of Silicon Valley tech companies including Paypal, Skype, LinkedIn and Ebay.[read more]

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Careful: Don't Drown in Your Data Lake!

February 24, 2015 by Bernard Marr

The Big Data Guru column.

You’ve probably heard of data warehousing, but now there’s a newer phrase doing the rounds, and it’s one you’re likely to hear more in the future if you’re involved in big data: ‘Data Lakes.’ So what are they? Well, the best way to describe them is to compare them to data warehouses, because the difference is very much the same as between storing something in a warehouse and storing something in a lake.[read more]

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Four Ways to Develop Customers for Life

February 24, 2015 by Don MacLennan

SaaS.

With the advent of Software as a Service (SaaS) and other subscription-based business models, Don discusses why it’s more pressing than ever to prevent churn. Your business can reach a 20 percent higher multiple in valuation with just a 2 percent reduction in churn.[read more]

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Hygienic Hadoop Data Lakes Not Just Happenstance

February 23, 2015 by Paul Barsch

Risky Business column.

If you work with Hadoop on a daily basis you already know that data cannot simply be dumped into Hadoop’s file system and be of high value to rank and file business users. To be sure, data management is crucial if you’re planning on Hadoop serving as a true lake or “hub” for all your organization’s data.[read more]

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Understanding Virtual Technology and the Benefits of Virtual Networks

February 23, 2015 by Anand Srinivasan

Virtualization.

A virtual network transforms the network operating model. Businesses that use it benefit from better, faster, and more efficient operations. In addition, service quality across a wide spectrum of IT functions improves dramatically[read more]

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Big Data and Mobile Gaming

February 20, 2015 by Jessica Oaks

Mobile gaming.

Electronic gaming as a whole is now valued at more than 90 billion dollars and the mobile gaming segment is poised to overtake the console industry in the worldwide market as soon as this year. Clearly this is a time of big changes in the gaming sphere. Mobile gaming is blowing up, games are cheap and plentiful, and in many ways there has never been a better time to be a player.[read more]

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10 Amazing Data Analytics Platforms Everyone Should Know About

February 18, 2015 by Bernard Marr
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Big Data Guru column.

The past few years has seen an explosion in the number of platforms available for big data analytical tasks. The open source Hadoop framework is free to use, but very technical to set up and not specialized towards any particular job or industry. To use it in your business, you need a “platform” to operate it from.[read more]

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Using Cloud and Big Data to Augment Your Sales Numbers

February 18, 2015 by Anand Srinivasan

Sales.

The benefits of cloud and cloud computing for sales teams is not immediately apparent. The use of cloud and big data in this aspect are still in the nascent stage and have the ability to revolutionize industries in future.[read more]

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PII, Anonymized Data, and Big Data Privacy

February 11, 2015 by Tamara Dull

The Big Data MOPS Series.

Did you know that most Americans (87%) can be uniquely identified from just three pieces of personal data: a birth date, five-digit zip code and gender? Sort of disconcerting, right?[read more]

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Big Data: What's a Brontobyte Again?

February 10, 2015 by Bernard Marr

The Big Data Guru column.

If you bought your first home computer in the early days – the 80s, or even the 70s if you were a very early adopter, you will probably remember when storage space was measured in kilobytes (1,000 bytes) or megabytes (1 million bytes).[read more]

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Moving Towards a Fully Mobilized Workforce

February 10, 2015 by Rick Delgado

Mobilized workforce.

As a result, they don’t think to protect them, making them vulnerable to external cyber attacks. A great range of enterprise apps will need to be introduced, with the right amount of security, before people can fully switch to mobile.[read more]

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How Big Data Is Revolutionizing the Credit Scoring Industry

February 9, 2015 by Anand Srinivasan

Credit score.

It will be a while before such disruptive new technologies make their way to mainstream lending via banking institutions. At present, most companies owning such alternate credit worthiness measurement systems have their own lending infrastructure. The next decade should see such technologies find greater adoption among banks.[read more]

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Why Are Mid-Market Companies Waiting to Embrace Big Data?

February 7, 2015 by Mithun Sridharan
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Big insight.

Though many companies endorse the potential benefits of Big Data, very few are actually giving this development some serious thought. Particularly, many mid-market companies view this trend with much skepticism and closely seek confirmation from their risk affine industry peers. Among the numerous factors that hamper Big Data adoption in this sector, the most dominant is the Penguin Effect.[read more]

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Why the Future of Digital Asset Management Hinges on Big Data

February 6, 2015 by Anand Srinivasan

Steve Jobs.

Lately, the scope of digital asset management tools has been growing from merely storing and cataloguing data to integrate with transactional business intelligence and analytics tool to provide more useful information.[read more]