Exclusive posts, articles, and infographics

SEO is evolving.

No industry evolves as quickly as SEO. Marketing leaders want to understand how SEO is evolving strategically and what metrics will move the needle in search. Many of the strategies and tactics that once worked are evolving, and others are being replaced all together. Here's what you need to know to succeed today.[read more]

A tale of two BIs

All modern Information Technologies which are capable of improving the enterprise competitiveness fall in the scope of BI, such as ERP, CRM, Reporting tools, Data Computing, Statistical Analysis, Data Mining, OLAP, and ETL, etc. They can be divided into two categories: Desktop BI and Solution BI.[read more]

Google+ and Big Data

Data analytics and design are being integrated together with the Google+ redesign, but will it be enough for us to add another social network into our lives? Google already has a lot of your data but now they want ALL of your data in whatever form they can get it.[read more]

Internat'l Big Data Week / shutterstock

Big Data Week in Atlanta gathered hundreds of professionals from across several industry sectors around the common idea that Big Data is fueling answers to difficult questions. Big Data is fueling cross-sector innovation that is here to stay; it will drive Atlanta to be a leader across industries. Here’s how and why.[read more]

Data science: sexier than ever?

A recent Harvard Business Review article argues that being a data scientist is the sexiest job of the 21st century. Data scientists help companies turn their data (big data and small data) into valuable insights. But do the people who have the sexiest job of the 21st century have to be sexy?[read more]

Big Data jobs

It has been highly chronicled that the Big Data talent shortage is turning into a storm of epic proportions; the number of Big Data Analytics positions is expected to reach 4 million globally by 2015. So will H1-B visa holders be the solution to the Big Data talent shortage? Yes, if a few things happen.[read more]

data archive / shutterstock

Preserving knowledge for generations is no easy task. Key components of this massive undertaking include decisions in technology, architecture, data storage, and data accessibility. What are steps to architect a solution to keep your own data safeguarded and accessible long-term?[read more]

Facebook & big data analytics

Facebook has massive data analytics capabilities and it has a lot of data - big data. It has our personal details, our likes, our updates, our pictures and videos. However, my big question here is: are they overstepping the mark by exploiting this (even very personal) data?[read more]

Flipboard's social data

Flipboard is a social network online aggregation magazine originally designed out of a brainstorming session between founders Mike McCue and Evan Doll. They posed the question to each other, “What would the web look like if it was designed from scratch?”[read more]

Data 2.0 Summit 

Good morning from the Golden State of California! I am at the Data 2.0 Summit in San Francisco, where entrepreneurs, executives, investors, and thought leaders are gathered to discuss the intersection of Big Data, Social Data, and Cloud Data. There's a solid lineup of speakers, panelists and workshops that I hope to bring to you so keep refreshing your pages for updates throughout the day. We're trying something new and bringing you live coverage of a great event![read more]

Predictive analytics whiz: Dr. Eric Siegel

In this interview, Social Media Today's Henry Spethmann speaks with Dr. Eric Siegel -- author of the new book "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die" -- about what predictive analytics is and how it can be applied to a number of different disciplines.[read more]

Anthony Goldbloom, Founder and CEO of Kaggle (Image courtesy of Kaggle.com)

What do brilliant data scientists, roller derby enthusiasts, and Prince William lookalikes have in common? You can find all three at Kaggle, a company whose mission is to bring together the top data scientists in the world to solve complex problems. Anthony Goldbloom is the company’s founder and CEO.[read more]

Predictive analytics for retail (Image Source)

Here's a true business success story that sheds bright light on the awesomeness of big data. It substantiates the notion that you should store every last iota of data – because you don’t know every pattern [read: opportunity] that might be found or explored.[read more]

Paypal's mobile payments

PayPal is leading consumers and merchants into a "digital wallet" universe and extending their lead by announcing partnerships with NCR and Discover. PayPal has 15 years of dominating online purchases but even more impressive is that they processed over $14 billion in mobile payments 2012.[read more]

social & mobile: the new resume

Although resumes still remain the gold standard of job hunting and applying to job postings, there is a shift happening. The access to Social Data that employers have is painting a much more accurate picture of candidates and is becoming the first "filter" in the evaluation process.[read more]

big data security

Today's security systems still have long ways to go before being fully integrated in true Big Data sense. Security professionals need to be able to get increasing value from the data they already collect and analyze, on top of the data they still are not getting. Here are some key considerations.[read more]

cloud solutions / shutterstock

When your company is evaluating new cloud-based software solutions, it’s important to bring the right people to the table to drive the discussion. Evaluating a new data hosting solution requires an integrated approach. Here are some key tips for putting together the best team for the job.[read more]

big data industry

The Big Data industry was a $3.2 billion dollar industry in 2010, expected to reach $10 billion this year and double to over $20 billion by 2016. That is enormous growth for the overall space but each industry faces unique challenges to utilize big data to gain market share and retain customers.[read more]

It’s my particular pleasure to announce that Cindy Weng has joined Smart Data Collective and the Social Media Today team as our Community Digital Strategist on the SDC site. Cindy is currently pursuing her PHD at Northwestern, in Media, Technology and Society, but also holds a B.S. cum laude from the University of Maryland’s School of Business.[read more]

BYOD

While the sub-market spawned by BYOD is flourishing with multi-platform BYOD services, solutions, applications and everything else that a new phenomenon might elicit, for some, especially IT administrators and the like, the practice is simply little more than a pain in the &$@#*.[read more]